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Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Images vs. Copy – Finding the Right Balance 2011-01-06 11:25:25-05 Recently, I had the pleasure of watching an hour long webinar on images and copy on a webpage. The presentation was by our friends at Marketing Experiments. And while this webinar is a little old now (originally airing in November), it contains some great commentary on how web marketers can approach and find the right balance [...] Read more... Content Creation Firm Once Again Makes TopSeos List 2011-01-11 17:44:04-05 Greeting us in the New Year is news that our content creation and SEO firm, SEO Advantage, once again made TopSeos' list for content creation. While we didn't move up any spots (placing #4 like we did in December) we're certainly proud to be included on January's list. But as we've always said, it doesn't matter [...] Read more... "Don't Make Me Think" – A Common Sense Approach to Web Usability – Part I 2011-01-14 16:26:27-05 Web usability is a topic I've recently begun delving into to learn more about how to make websites more user-friendly. No matter if it's a website, an electronic device or a really nice car – if you can't easily use it, you're going to get frustrated pretty quickly. This is especially true of websites…they must be user-friendly [...] Read more... "Don't Make Me Think" – A Common Sense Approach to Web Usability – Review & Summary Part II 2011-01-21 10:31:02-05 Now that we’ve summarized the guiding principles of making a ‘usable’ website, it’s now time to delve into practical tips for designing your homepage, navigation and testing your results. (…tune in later for a few graphic images to help you understand better. Or, order a copy of the book and have all of Krug’s ideas at [...] Read more... "Don't Make Me Think" – A Common Sense Approach to Web Usability – Review & Summary Part III 2011-01-26 11:16:26-05 And for the final part of our book review on Don’t Make Me Think, author Steve Krug addresses a few other concerns you’re likely to encounter when designing your website. He details the ‘common courtesy’ of having a usable website and the concepts of goodwill – ways you can boost goodwill as well as ways [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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