  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
SEO Roundup: October 9, 2013
| | 2013-10-09 15:52:32-04  Last Friday, Matt Cutts announced the release of Penguin 2.1, a refresh of the Penguin algorithm. As expected, everyone who saw a decline in traffic that day has attributed it to the update, and the Google Ads conspiracy theorists are shouting their unhappiness from the rooftops. There’s even a poll on SEO Roundtable where nearly 60% of respondents claim to have been “hurt bad” by Penguin 2.1 – an update that only affected approximately 1% of search results.
Guys, can we have some real talk here for a minute? Because I get it. I do. It’s frustrating to see a site start losing traffic. … Continue Reading
Read more...
| SEO Roundup: October 16, 2013
| | 2013-10-16 14:27:30-04  Think Twitter TV ratings are meaningless? Well, probably, but not to marketers. Why? Because if you’re blogging or managing social media, pop culture can be a huge source of material for references and metaphors, but Nielsen ratings tell us nothing about what shows people are actively talking about. Twitter TV ratings fill that gap nicely.
For example, yesterday Marketing Charts posted the week’s top ten TV shows according to Twitter. Looking at this list I see a few content opportunities right away. As a marketing blogger you could write a post about how to avoid becoming a marketing zombie and pepper it with Walking Dead references. … Continue Reading
Read more...
| SEO Roundup: October 23, 2013
| | 2013-10-23 16:37:08-04 We’ve talked here before about what actually constitutes an infographic, and thanks to researchers at Harvard and MIT, we now have some new information on what works when it comes to data visualization. The study concentrated primarily on what attributes make visualized data most memorable, and they discovered a few pretty interesting things. For example, according to the researchers, "A visualization will be instantly and overwhelmingly more memorable if it incorporates an image of a human-recognizable object—if it includes a photograph, people, cartoons, logos—any component that is not just an abstract data visualization." That’s just one of many helpful insights from the study, which you can read about here. … Continue Reading
Read more...
| LinkedIn Leaves Security-Conscious Scratching Their Heads Over Latest Iphone App
| | 2013-10-28 10:59:27-04  Last week LinkedIn introduced a new feature they dubbed Intro. Intro’s stated purpose, according to LinkedIn’s blog, is to display the LinkedIn profile of people who email you on your Iphone, purportedly to save you a step in trying to glean info on people you don’t know that email you. Intro is supposed to help you quickly identify spam as well as instantly provide information to you that might be helpful in closing a deal.
How LinkedIn Intro Works The way Intro works is pretty simple: every piece of email that you send or receive is filtered through LinkedIn’s servers, where information contained therein is scraped and analyzed.… Continue Reading
Read more...
| SEO Roundup: October 31, 2013
| | 2013-10-31 09:00:25-04 In case you missed the news, LinkedIn has a new iphone app and some . . . interesting ideas about how it wants to use your data. Stephen gave us the details on LinkedIn Intro earlier this week. Definitely worth reading, especially if you’re considering downloading this app. On the lighter side, if you’re looking for a last minute Halloween costume, here are some fun ideas for online marketers. Before you go looking for that white sheet and quill pen for your ghostwriter costume, though, check out what’s going on in SEO and online marketing this week . . . Content Marketing: - As someone who skims through literal dozens of generic, regurgitated list posts while curating this roundup each week, I am buying everything this blog post is selling.
… Continue Reading
Read more...
| The Easy, Surefire Way to Vet an SEO Company
| | 2013-11-01 09:06:37-04  We’ve seen it all here at SEO Advantage over the last 14 years, and during that time we’ve heard from lots of people and companies in the SEO industry.
Often these contacts are initiated by fellow marketing firms hoping to guest post on our blog, and of course we see resumes from people with all levels of SEO experience. That results in a lot of research and vetting of people and businesses who want to be involved with our company. Because of this, we’ve developed some standard practices for vetting the people who get in touch with us, so that we can easily confirm that their SEO skills match their claims.… Continue Reading
Read more...
| The Marketing Copywriter's Guide to Avoiding Offensive Language: Part I
| | 2013-11-01 10:50:55-04  Not every copywriter wants to avoid offensive language. In some venues it's what the audience wants and expects. If you're a marketing copywriter, though, you're not writing for an audience you choose.
Unless they tell you otherwise, chances are your clients would rather err on the side of caution when it comes to the possibility of offending potential customers – and before you start railing against political correctness, remember that clients aren't paying you to fix society's sensitivity toward certain words. They're paying you to create content that reaches the right audience, and that's trickier than you might imagine. For a lot of people, certain ways of speaking and writing are common in their communities and families.… Continue Reading
Read more...
| About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA |
