  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
SEO Roundup (August 14 Edition): The Google Alphabet, Micro-Moments and Overcoming Spam
| | 2015-08-14 14:10:28-04 
It's been over a month since our last SEO Roundup and a lot has transpired in the world of internet marketing and search engine optimization. For starters, on Monday (Aug. 10), Google made a massive announcement – the world's most popular search service will be restructuring, creating a new parent called Alphabet and separating its Google search and advertising product from the company's other initiatives. "The new structure should accelerate improvements in user experience across all Alphabet products, including Google search," said one SEO VP. "This is all good news for companies investing in SEO. Better user experience means more users and more potential conversions.… Continue Reading
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| SEO-e Friday Trivia: Industry Titan Greg Boser – Pre-SEO
| | 2015-08-21 12:55:25-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What product did Greg Boser, former President of BlueGlass, sell in the infancy of internet marketing?  A. Gold and silver coins B. Protective foam equipment for firefighters C. Office equipment (See answer below) Greg Boser is well-known in the SEO world, and he's one part of the Rockstars duo. Boser got into SEO during its infancy and soon became the leader of one of the biggest SEO industry titans – BlueGlass – until the company crumpled under a mountain of financial debt in 2013.… Continue Reading
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| SEO Roundup (August 28 Edition): Local Snack Pack, Google AdWords and Women in SEO
| | 2015-08-28 11:26:27-04
The rise of local SEO has easily been one of the biggest changes in search optimization this past year. Local SEO has been Google's baby ever since the release of their Pigeon local algorithm update a little over a year ago. And earlier this month, this baby was given a pretty significant facelift when Google replaced the standard 7-packs with 3-packs in desktop search. Called the "Local Snack Pack," Google likely made the change to bring the desktop results more in line with mobile search. Interestingly, one study discovered that the change had another surprising effect: the new local pack now shows in the top spot 93 percent of the time (compared to just 25 percent of the time with old pack).… Continue Reading
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SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
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