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SEO-e Friday Trivia: Meta Description Character Length
| | 2015-12-04 13:06:22-05 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. In order to increase your site's click through rate (CTR), how many characters should your persuasive meta descriptions have? 
A. 200 or less B. 160 or less C. 155 or less D. 175 or less (See answer below) Meta descriptions serve as a preview for what your website has in store for potential viewers who are searching on the web. These brief summaries show up underneath links in search engines. For this reason, you'll want to make your meta descriptions as tantalizing as possible because they can often sway a web searcher to click on the link for your website rather than pass you by for another.… Continue Reading
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| SEO-e Friday Trivia: Social Pull
| | 2015-12-11 09:58:47-05 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
 In terms of SEO ranking, which social media platform has the largest pull in Google? A. Twitter B. Google+ C. Facebook D. LinkedIn (See answer below) More and more, businesses are turning to social media not only as a way to connect with their customer, but also boost "social signals" that drive search engine returns. Experts call this new SEO component "social search." Social searches encompass every major social media platform, which means that regardless which platform you frequent, you're making social connections.… Continue Reading
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| SEO-e Friday Trivia: Organic Search
| | 2015-12-18 14:22:02-05 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
What percentage of links clicked on are organic? A. 20 B. 40 C. 50 D. 70 (See answer below) Before answering this week's trivia question, let's first discuss what an organic search result is. Organic links are those found on a search engine that are the result of being relevant to the search terms entered. By comparison, non-organic search results are those that return because a company has paid for advertisement, including pay-per-click. Are all search results alike?… Continue Reading
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SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
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