5 Common Mistakes that Stop Press Releases Cold

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 5 Common Mistakes that Stop Press Releases Cold 2010-11-04 16:45:49-04 Writing press releases to announce an event or upcoming special at your company takes time and much thought. Remember, you're not trying to sell something necessarily but rather inform journalists, bloggers and other media of something at your company that may be of interest to their readers. Well written press releases can be an invaluable tool [...] Read more... SEO Advantage Added to List of Top Content Creation Firms 2010-11-08 17:54:26-05 Tooting our horn and saying how great we are isn't one of our favorite things to do. We just like creating functional websites that look great, include lots of informative content and rank high in the search engines. But sometimes, we do like to announce when others recognize us for these attributes. Topseos.com is an independent authority [...] Read more... Ways You Can Still Use Frames and Have High Rankings 2010-11-10 14:19:32-05 One of the tenets of good site architecture is avoiding frames. While they may look nice, they've only spelled trouble in the past from an SEO perspective. If you have a bunch of great content wrapped up in frames, nobody would be able to find it since search engine spiders could not crawl frames. That is [...] Read more... 4 Components of the Marketing Funnel and how they relate Social Media Channels 2010-11-16 09:57:25-05 Anyone with a cursory knowledge of marketing is aware of the AIDA funnel – Awareness, Interest, Desire and Action. Even in the age of SEO and social media tools like Facebook, this marketing funnel is still extremely relevant although some slight modifications are required. Each section of the AIDA funnel represents an important component of your [...] Read more... Eyetracking Studies Reveal Users Read Webpages in an F-Shaped Pattern 2010-11-18 16:43:51-05 Don't be shocked by this – most users will only read a fraction of what you write on a webpage. Now I'm by no means implying that web copy is useless. But considering the fact that readers typically scan a page for important points, you have to setup your content in a way that reflects this [...] Read more... 8 Ways you can safely sell Links on your Website 2010-11-23 17:01:25-05 If you've had a blog for awhile, you may be getting inquiries from potential advertisers and others about paid links. It's one benefit of building a blog for the long term – others will pay you for advertising links. As you can imagine, this can become quite lucrative over time. In many respects though, Google frowns upon [...] Read more... Usability and your Website – Make Sure Your Website is Easy to Follow 2010-11-30 16:34:18-05 In recent weeks, I've begun exploring the concepts of usability and how they relate to the web. While we constantly evaluate sites for clients for ease of use among other things, I hadn't spent much time discussing the concept of usability on our blog. In short, a site with good usability is able to answer four [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Large Numbers of Followers Doesn’t Always Mean More Benefits

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Large Numbers of Followers Doesn't Always Mean More Benefits 2010-10-08 12:53:01-04 It's easy to think a large number of followers is what you need on Facebook or Twitter for those efforts to be successful…you see a competitor who has 5 times the number of followers you do on Facebook and start thinking if you just double what they have, leads and revenue from Facebook will start [...] Read more... Beware of Your Page's Primary Purpose When Writing Content 2010-10-13 08:22:22-04 We all have many reasons to write content for our websites – or hire a content creation company to do it for us. Perhaps ranking for a certain long-tail keyword is the goal. Or the goal may be to fill a void in a certain subject area.  Even more, content can also answer reader's questions or [...] Read more... 5 Steps to Obtaining Organic Links through Blog Comments 2010-10-14 17:53:57-04 Anyone who manages or owns a blog knows about comments and how many of them are simply spammers looking for links. After seeing so many "spammy" comments on your blog, it's hard to imagine you can earn legitimate organic links from commenting on other people's blog. Well in fact, you can if you do it right. If [...] Read more... Test Headlines with the "Breath" Test 2010-10-19 17:23:17-04 Web copywriters and bloggers like me constantly wonder if short or long headlines are better. We've been asking the question for years in the hopes of finding an arbitrary length for grabbing someone's attention and encouraging them to read farther, which is what headlines are supposed to do. In fact, there really isn't a set amount [...] Read more... How Facebook Users Interact with Various Brands and Why 2010-10-21 17:05:06-04 Understanding how social media users interact with a utility like Facebook takes some trial and error…much of this depends on your industry and the kinds of people on Facebook you're trying to target. A new study from ExactTarget, an email marketing firm, gives us some ideas on how Facebook members use the site and specifically, how [...] Read more... 5 Tools You Can Use To Track Your Competition Online 2010-10-26 10:46:02-04 If you're in a very competitive niche or industry, you likely have someone you're always vying for the top spot in the search engines with. A big part of remaining competitive online is effectively tracking your competition…watch what they do to maintain their position and perhaps match it so you don't lose ground to them. Staying [...] Read more... Webinar Shows How Small Businesses Can Maximize Their Homepage's Value 2010-10-28 15:22:20-04 I recently was finally able to take an hour and watch a webinar put together by our friends at Marketing Experiments. Originally airing on Sept. 1st, the webinar provided some great tips on optimizing a homepage to maximize conversions and revenues. Homepages are different than landing pages according to Dr. Flint McLaughlin, who says the homepage [...] Read more... Eye-Tracking Studies Reveal Impact of Images on Web Pages 2010-11-02 15:12:24-04 It's been a long held view that images on web pages help with customer retention and conversions. But new eye-tracking studies from usability expert Jakob Nielsen shows dramatic differences in the impact different types of images have. In short, users pay attention to photos and images containing relevant information while they tend to ignore images designed [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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