SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! SEOe Trivia – The Origins of PageRank, a Common Ranking Signal 2014-11-10 08:00:56-05 Welcome to SEO Advantage's Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Why was PageRank originally developed? As a research project As a Google penalty As a link organization tool Google uses an algorithm to keep track of the traffic that websites receive; as well as their importance, called PageRank. According to Google, PageRank counts certain aspects of a webpage (how many links they contain and the perceived quality of the links included) and uses this to estimate their importance. This is important to know because it's assumed that websites that are more important are able to gain more links.… Continue Reading Read more... SEO Roundup: November 14, 2014 2014-11-14 13:27:36-05 With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on in the upcoming year. To help you get off to a good start in 2015, B2C just released a list of 10 interesting stats that may come in handy when planning next year's marketing strategy. Here are a few figures you may find surprising: The average return on an email marketing investment is $44.25 for every dollar spent. Interactive content—such as apps, assessments, calculators, and quizzes—generates conversions moderately or very well 70% of the time, compared to just 36% of the time for passive content. … Continue Reading Read more... 5 Overlooked Link Building Mistakes You May Be Making 2014-11-19 08:00:57-05 Running an online marketing program can be difficult—especially remembering all of the things you have to do to run the program successfully. This is because marketing programs usually have numerous moving parts and pieces and without proper organization, things can be tough to keep straight. The same is true when you're running a link building campaign. With so much going on, it is easy to overlook elements that could prove disastrous. More than likely, you've made sure to deal with the common mistakes that can be made; however, here are 5 of the less common mistakes that you could be making and not even know it.… Continue Reading Read more... Safe Link Building Guidelines for the Changing World of Website Content 2014-11-25 08:00:40-05 In the infancy of link building, there was a lot of link stuffing; however, now people are being much more cautious about how they link build. Regardless of concerns over how to link build, links are a strong factor toward creating organic rankings. Moreover, in spite of the algorithm updates, link building isn't likely to take on huge changes in the near future. In order to build links safely through the changing link-building rules, consider following these guidelines. Link Out to Others If you only link to your brand, it is a clear sign that you're link building. However, if you mix it up and add links to other websites (informational content, news articles, etc.) it will add credibility to your content. … Continue Reading Read more... SEOe Trivia – WebCrawler 2014-11-28 08:00:07-05 Welcome to SEO Advantage's Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When was WebCrawler created? 1999 1992 1994 WebCrawler, the internet's first crawler used to index full webpages, was the brainchild of Brian Pinkerton. Pinkerton created WebCrawler in 1994 and it originally worked to generate a listing of the top websites. This ranking of 25 websites was created by blending search results from both Google and Yahoo! (now includes Bing! and Ask). WebCrawler was the first search engine to allow users to search for more than just text. Images, audio, video, news; as well as, the yellow and white pages could also be searched in addition to text like other search engines.… Continue Reading Read more... The Importance of Building Relationships as Well as Links 2014-12-02 08:00:21-05 As you build links for your website, you cannot forget to build relationships with those you're working with. You can build relationships with site owners, those who blog, business owners and/or anyone else who is associated with a given business (or website). The most important thing is to remember is you shouldn't request a link without putting in the effort to get to know the owner(s). There are two distinct ways you can build a relationship in order to gain links. You can start from scratch or you could utilize an already existing relationship. Building a Relationship From Scratch Starting from scratch is the hardest way to link build.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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How to Link Build Part 2: Using Content Refreshing

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! How to Link Build Part 2: Using Content Refreshing 2014-11-05 08:00:33-05 Part two in the How to Link Build series involves refreshing your website's content so that it remains current. As a business owner or webmaster, you must take the time to ensure that while you're refreshing content that you do not leave behind bits and pieces or make your content mismatched. Why you should Update Your Content Anyone who works with news or information knows: time is the enemy. This is because information is always changing. Moreover, as the internet grows and changes, we (the internet viewers) can face leftover loose ends when changes are made by webmasters—most often, these loose ends are outdated content and broken webpages and/or links.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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When Link Building Goes Wrong: 8 Link Building Practices to Avoid

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! When Link Building Goes Wrong: 8 Link Building Practices to Avoid 2014-10-13 10:13:20-04 As the head of a business, you know it is important for your current and potential customers to be able to find you when they run an internet search. You also have heard of connecting the content on your website through link building; however, you're not sure where to start. The most important part of link building is understanding what you can do and what you can't do (without penalty). Knowing what NOT to do can sometimes be more helpful than knowing what you should do. Why is knowing what not to do more important? Making a mistake when you're building links can result in a Google penalty (…in which your website becomes negatively ranked).… Continue Reading Read more... SEO Roundup: October 17, 2014 2014-10-17 08:00:41-04 It's been a few weeks since our last roundup, and in that time we have learned that the old adage "the Internet never forgets" is becoming less and less true for our friends across the pond.  A sweeping set of internet privacy laws enacted by the European Union is forcing Google to remove certain requested content from Web, and according to the latest report, Facebook, ProfileEngine.com and YouTube are among the top three sites to have content erased under the new policy. The controversial "Right To Be Forgotten" (RTBF) rule was introduced last May – however, Google just released its Google Transparency Report last week, revealing that over 40% of RTBF requests were granted in the last three months.… Continue Reading Read more... SEO-e Trivia Feature – The History of Google Analytics 2014-10-21 10:21:09-04 Welcome to SEO Advantage's Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. When did Google Analytics launch? 2003 2005 2008 Answer: B Google Analytics is a tool that is used by businesses that market to the public. Typically, businesses use it to generate stats about the traffic to a given website and then measure these stats in terms of conversion and sales. In addition, Google Analytics features multiple dashboards that give users the option to produce custom reports. In order to keep up with the constantly changing business world, Google Analytics has been updated to include a new interface design and real-time analytics.… Continue Reading Read more... 3 Ways to Get an Accurate Measurement of Your Website's Search Engine Ranking 2014-10-24 08:00:16-04 The role of an SEO company is to improve the search engine visibility of their clients and drive more online traffic (and potential conversions) to their website. Although search engine results page (SERP) rankings aren't the only measure of success, they are certainly an important indicator of positive growth. Here at SEO Advantage, one of the first things we do is provide our clients with a free report telling them how many people are searching for their business online. Of course, getting a rudimentary overview of how your website is performing in the search engines is something you can also do on your own if you want – however the trick is making sure you are getting unfiltered results.… Continue Reading Read more... How to Link Build Part 1: Using Direct Outreach 2014-10-29 08:00:29-04 When link building, you cannot simply write good content and then sit back and wait for traffic to visit your website. Without promoting your content yourself, you are not likely to receive the kind of traffic you want or need for your business to thrive. Most people will tell you that harder to obtain links are more valuable to your content. Chances are if you've been creating content for a while and it seems like you're getting no traffic, you've most likely failed to add outreach to your marketing plan. Rather than simply slap your new content on your established website, you need to add this new content into your marketing plan as well.… Continue Reading Read more... SEO Roundup: October 31, 2014 2014-10-31 08:00:06-04 Happy Halloween everybody! While everyone else has been getting ready for the mobs of trick-or-treaters this week, many SEOs have been pouring over ranking analyses to see if their sites were impacted by the latest Penguin update. Born one year after its predecessor, the new Penguin 3.0 algorithm was launched on October 17th amidst much skepticism and suspense. The anticipation for the chaos the update could bring has been building up ever since Search Engine Watch published a "bloodbath" depiction of what Penguin 3.0 could mean to SEOs (complete with a cartoon of a grim reaper penguin as the featured image).… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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SEO Roundup: September 5, 2014

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! SEO Roundup: September 5, 2014 2014-09-05 13:00:25-04 There’s a fantastic tutorial this week from the folks at Linkerati on how Google Trends can help with research and tracking industry trends. While the author makes the point that the data isn’t quite enough to plan a full campaign around, he also does a wonderful job of detailing exactly what you can discover, and how that information can be used. And for more great in-depth learning, check out this piece on evaluating the quality of content. We all like to think that the content we’re producing is good, but we owe it to our clients to look a little deeper when we can, and the tips in the article will help you do just that.… Continue Reading Read more... Google Writes Off Authorship 2014-09-06 13:53:03-04 Three years ago Google announced authorship to eliminate spam and duplicate content, and offer high quality content created by a niche and industry authority in search results. It seemed the search giant intended for people populating web properties with content to play a pivotal role in how Google treated search results. After all, they bombarded us with multiple videos on how to use authorship markup on websites. They also added features, like Google Plus circle counts, and authorship impression data to Webmaster Tools.  Google seemed to value authorship more and more as time went on. I was among the SEO professionals who scrambled to build a Google+ account, post an author photo and bio so that I could be visible in Google search results and achieve the best ranking.… Continue Reading Read more... AdSense User Loses $46,000 to Google Punishment 2014-09-08 18:27:27-04 Idris Sami, 19, is a French-Moroccan entrepreneur who created a website called MesTextos that allows French-speakers to text for free. It's a great thing for people who don't use a cell phone or don't want mobile data costs. Alternative messaging services are popular in Europe, so Sami's niche business is fantastic. Sami's website was using Google’s AdSense system. AdSense allows webmasters to display Google powered search ads and get a percentage of the revenues. So many users were clicking on MesTextos' ads that by December 2013 Sami’s Google account had earned a whopping $46,000! But as an AdSense partner, if you don’t use ads on your site exactly as Google instructs, you will be severely punished.… Continue Reading Read more... Social Wednesday: September 10, 2014 2014-09-10 16:55:22-04 Don't you just love Wednesday? The work week is half over. It's time to plan fun weekend activities. When you take a break from daydreaming about weekend festivities, check out social media's best marketers in this week's Social Wednesday. You'll meet social media's brightest stars who share solutions, tips and tools for success. Mandy Edwards (@memktgservices) caught my attention on Twitter and it's not because she's a UGA alum whose profile and cover photos include the UGA football colors, although that's part of it. After 11 years of living in Georgia (I'm from New YorkState originally), I've become a diehard UGA Bulldogs fan.… Continue Reading Read more... SEO Roundup: September 12, 2014 2014-09-12 13:58:04-04 As a content developer myself, I admit I may have somewhat of a conflict of interest in preaching about the importance of creating quality web content in your SEO strategy, but at least I'm not alone in my conviction. A newly released Google search rankings study from SearchMetrics has declared that quality content creation is "no longer an addition to, but is the main focus of, SEO." And they've got data to back it up. It shouldn't be all that surprising then that content marketing topics seemed to be all the rage this week. From getting in touch with your funny side to discovering the voice of the customer, take a few minutes to check out these helpful links on rethinking your content marketing strategy, as well as these other well-written articles and SEO updates from around the web.… Continue Reading Read more... Social Wednesday: September 17, 2014 2014-09-17 18:56:27-04 There's just something special about Wednesday. The woes of Monday have come and gone. The weekend, full of relaxation and play, is within reach, and that calls for a celebration. At SEO-e, we are all about celebrating social media's marketing geniuses in "Social Wednesday." We find online marketing's brightest stars that you can follow to learn about the latest technologies, tricks and tips. Meandering through Twitter-space I came upon Kevin Lane Skarritt (@skarritt), Chief Peep (his words, not mine!) and CEO of Flock Marketing, a 19-year-old agency that teaches small businesses innovative brand and social media engagement strategies. As if his clever cover photo featuring Grumpy Cat is not enough reason to check out his Twitter account, he tweets about social media—from tips to news to strange but true stories.… Continue Reading Read more... SEO Roundup: September 26, 2014 2014-09-26 14:07:36-04  The juiciest bit of news from the SEO world this week was Google's announcement of yet another Panda update, which is supposed to add a filter that will help small and medium-sized sites rank higher. The rollout began earlier this week and will continue into next. For anyone who was penalized in the last Panda update, this means a chance for redemption—if the right changes were made. Here's what Google had to say about the update: Based on user (and webmaster!) feedback, we've been able to discover a few more signals to help Panda identify low-quality content more precisely. This results in a greater diversity of high-quality small- and medium-sized sites ranking higher, which is nice.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Social Wednesday: September 3, 2014

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Social Wednesday: September 3, 2014 2014-09-03 17:29:49-04 While cruising through the social media jungle in search of the world’s best marketers for Social Wednesday, I ventured past a Google Facts tweet that Facebook was down 10 minutes and lost more than $220,000 in advertising revenue. Yikes! When online marketing goes wrong, a viable solution is usually in reach—you just have to know where to look. In today’s Social Wednesday, we feature top-shelf online marketers that share solutions, tips and tools for success. Barry Schwartz (@rustybrick), a self-proclaimed Search Geek, is the CEO of Rusty Brick, a New York company that sells custom web software including CRM applications, advanced e-commerce, and web-based business software.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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