SEARCH ENGINE OPTIMIZATION: SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

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SEOe Trivia – The Origins of PageRank, a Common Ranking Signal

2014-11-10 08:00:56-05

Welcome to SEO Advantage's Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

Why was PageRank originally developed?

As a research project
As a Google penalty
As a link organization tool

Google uses an algorithm to keep track of the traffic that websites receive; as well as their importance, called PageRank. According to Google, PageRank counts certain aspects of a webpage (how many links they contain and the perceived quality of the links included) and uses this to estimate their importance.

This is important to know because it's assumed that websites that are more important are able to gain more links.… Continue Reading

SEO Roundup: November 14, 2014

2014-11-14 13:27:36-05

With 2015 right around the corner, many marketers and SEOs are already taking a look back at what they did well in 2014 and what they can improve on in the upcoming year.

To help you get off to a good start in 2015, B2C just released a list of 10 interesting stats that may come in handy when planning next year's marketing strategy. Here are a few figures you may find surprising:

The average return on an email marketing investment is $44.25 for every dollar spent.

Interactive content—such as apps, assessments, calculators, and quizzes—generates conversions moderately or very well 70% of the time, compared to just 36% of the time for passive content.

2014-11-19 08:00:57-05

Running an online marketing program can be difficult—especially remembering all of the things you have to do to run the program successfully. This is because marketing programs usually have numerous moving parts and pieces and without proper organization, things can be tough to keep straight. The same is true when you're running a link building campaign.

With so much going on, it is easy to overlook elements that could prove disastrous. More than likely, you've made sure to deal with the common mistakes that can be made; however, here are 5 of the less common mistakes that you could be making and not even know it.… Continue Reading

2014-11-25 08:00:40-05

In the infancy of link building, there was a lot of link stuffing; however, now people are being much more cautious about how they link build. Regardless of concerns over how to link build, links are a strong factor toward creating organic rankings. Moreover, in spite of the algorithm updates, link building isn't likely to take on huge changes in the near future.

In order to build links safely through the changing link-building rules, consider following these guidelines.

Link Out to Others

If you only link to your brand, it is a clear sign that you're link building. However, if you mix it up and add links to other websites (informational content, news articles, etc.) it will add credibility to your content.

SEOe Trivia – WebCrawler

2014-11-28 08:00:07-05

Welcome to SEO Advantage's Trivia feature, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

When was WebCrawler created?

1999
1992
1994

WebCrawler, the internet's first crawler used to index full webpages, was the brainchild of Brian Pinkerton. Pinkerton created WebCrawler in 1994 and it originally worked to generate a listing of the top websites. This ranking of 25 websites was created by blending search results from both Google and Yahoo! (now includes Bing! and Ask).

WebCrawler was the first search engine to allow users to search for more than just text. Images, audio, video, news; as well as, the yellow and white pages could also be searched in addition to text like other search engines.… Continue Reading

2014-12-02 08:00:21-05

As you build links for your website, you cannot forget to build relationships with those you're working with. You can build relationships with site owners, those who blog, business owners and/or anyone else who is associated with a given business (or website). The most important thing is to remember is you shouldn't request a link without putting in the effort to get to know the owner(s).

There are two distinct ways you can build a relationship in order to gain links. You can start from scratch or you could utilize an already existing relationship.

Building a Relationship From Scratch

Starting from scratch is the hardest way to link build.… Continue Reading

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