SEOe Trivia – Google Algorithm Tweaks

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! SEOe Trivia – Google Algorithm Tweaks 2015-06-05 09:02:32-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. How many updates did Google release in 2010? 700 516 476 (See answer below) Google is constantly tweaking its algorithms in order to produce a better search product to the internet's millions of browsers. Frequent algorithm updates are practically required to keep up with the growing demand for more reliable search returns. Eric Schmidt, Google's CEO from 2001 through 2011, stated that in 2010 alone Google released 516 updates. A lot of work went into these 516 updates.… Continue Reading Read more... How Often Should You Check Your Website's Metrics? 2015-06-10 10:24:35-04 SEO can be a tricky road to navigate, full of potential potholes and bumps. Many marketers simply do not have a firm enough grasp on the wheel to understand the inner workings of search engine optimization and avoid the obstacles. That said, although managing a company's web presence was unpredictable in days past, now it doesn't have to be. Until recently, Google has released updates (along with how these updates will affect websites) to its algorithms in large chunks. However, nowadays we're seeing more frequent updates of smaller sizes. The smaller changes allow Google technologists to scale back the update if it affects websites in ways they didn't intend.… Continue Reading Read more... SEO Roundup (June 12, 2015): Twitter CEO Leaves the Nest, Pending Panda Update and Other SEO Headlines 2015-06-12 10:50:47-04 Twitter's CEO Dick Costolo has announced that he will be stepping down from the helm of one of the world's largest online social networking services. Co-founder Jack Dorsey will step in as interim CEO starting July 1. This change in leadership may also signal a change in Twitter's trajectory. Twitter's recent deal with Google has some speculating if the micro-blogging platform could soon be yet another Google acquisition. As Social Media Today reports: Would Google consider buying Twitter? Many investors see this as a good match, and it could be an avenue the company looks at under new leadership. If that were to happen, that would be a significant shift in the tech landscape – the second biggest acquisition in tech history. … Continue Reading Read more... SEO-e Trivia – Old School SERPs 2015-06-19 09:41:44-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Pre-2003, what did SEO users refer to the rankings shift that occurred at the end of each month? 'Google shift' 'Google dance' 'Google turn' (See answer below) Before 2003, Google results rarely varied for the better part of a month (about 3 weeks); however, during that last week of the month, all of the results began to shift in order to prepare for the new rankings. This movement was referred to as the 'Google Dance'. Due to the 'dance,' there would suddenly be new ranked sites for certain search queries.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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6 Totally Free Tools to Help Update Your Business’s Keywords

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 6 Totally Free Tools to Help Update Your Business's Keywords 2015-06-03 07:07:08-04 Using the right keywords for your website content is crucial for attracting the best kind of traffic to your site. Determining new, highly value keywords can be difficult though. This is because your customers (site visitors) will all search for your products/services differently. For instance, some people search "A/C repair", while others may type in "fix my air conditioner." If you're an HVAC company, you want to rank for both search terms, as well as any others that people may input. In order to figure out new keywords for your website, there are a number of tools at your disposal. Below are 6 free resources for doing so… Keyword Suggestions Keyword suggest tools work by combining searches from Google, Yahoo, Bing and other search engines that relate to what a user is looking for.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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How (and How Not) to Respond to Negative Online Reviews

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! How (and How Not) to Respond to Negative Online Reviews 2015-05-13 07:00:05-04 When you run a business, two old adages should be in the back of your mind: 'The customer is always right' and 'You can never make everyone happy.' Given these two sayings, chances are if you work in the service industry, you're bound to receive a negative online review at some point in your career. Popular sites like Yelp and Angie's List, as well as social media, now make it easy for people to see online reviews of businesses, which means handling these reviews should be an important component of every business's online reputation management strategy. Once you've received a negative review, however, how should you respond?… Continue Reading Read more... SEO Roundup (May 15, 2015): Google's RTBF Controversy, Bing "Mobilegeddon" and How to Approach SEO like a Game of Thrones Character 2015-05-15 08:00:32-04 It's been nearly a year since Google was forced to comply with the "right to be forgotten" (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received over 254,000 removal requests throughout Europe. However, according to sources, around 70 percent of RTBF requests were denied by Google in the last year. In addition to the outrage expressed by those whose removal requests were denied, many individuals who have had their RTBF request granted are unsatisfied with the scope of the removals.  European regulators and politicians continue to push for the removals to apply to Google's full index rather than just local and European versions of the index.… Continue Reading Read more... SEOe Trivia – Google Indexing Update 2015-05-22 11:15:42-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What Google update in 2010 led to an improvement that made nearly 50 percent of user searches more successful? Update 2010 Google Faster Google Caffeine (See answer below) Google Caffeine was introduced in 2010 and was devised to help produce better search results. Caffeine was launched at a time when the amount of content found on the internet was growing at breakneck speed. Furthermore, this content was advancing as images, updates (mainly news) and videos were being added more frequently into webpages, thus making the code more complex.… Continue Reading Read more... SEO Roundup (May 29, 2015): Google turns up the Heat on Social Signals, SEO Humor and more 2015-05-29 12:36:14-04 When Google implements SERP changes and algorithm updates, they usually don't like to make a big fuss about it. In fact, 9 out of 10 times there is no notice or announcement whatsoever. So when Google does make announcement, like they did recently, internet marketers tend to pay attention. In response to some significant fluctuations in rankings starting in early May, Google let the cat out of the bag that "there had been a change to the core algorithm relating to how 'quality signals’ work when measuring content quality." This startling announcement did two things: 1) it confirmed that SERP changes are indeed in motion right now; and 2) it revealed that the update is not Panda algorithm-related as most SEOs thought.… Continue Reading Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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