SEARCH ENGINE OPTIMIZATION: How (and How Not) to Respond to Negative Online Reviews

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How (and How Not) to Respond to Negative Online Reviews

2015-05-13 07:00:05-04

contractor-reviews-project-on-laptop

When you run a business, two old adages should be in the back of your mind: 'The customer is always right' and 'You can never make everyone happy.' Given these two sayings, chances are if you work in the service industry, you're bound to receive a negative online review at some point in your career.

Popular sites like Yelp and Angie's List, as well as social media, now make it easy for people to see online reviews of businesses, which means handling these reviews should be an important component of every business's online reputation management strategy.

Once you've received a negative review, however, how should you respond?… Continue Reading

2015-05-15 08:00:32-04

vet-seo-company-

It's been nearly a year since Google was forced to comply with the "right to be forgotten" (RTBF) rule laid out by the EU Court of Justice, and in the last 12 months the search engine has received over 254,000 removal requests throughout Europe. However, according to sources, around 70 percent of RTBF requests were denied by Google in the last year.

In addition to the outrage expressed by those whose removal requests were denied, many individuals who have had their RTBF request granted are unsatisfied with the scope of the removals. European regulators and politicians continue to push for the removals to apply to Google's full index rather than just local and European versions of the index.… Continue Reading

SEOe Trivia – Google Indexing Update

2015-05-22 11:15:42-04

Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What Google update in 2010 led to an improvement that made nearly 50 percent of user searches more successful?
coffee

Update 2010
Google Faster
Google Caffeine

(See answer below)

Google Caffeine was introduced in 2010 and was devised to help produce better search results. Caffeine was launched at a time when the amount of content found on the internet was growing at breakneck speed. Furthermore, this content was advancing as images, updates (mainly news) and videos were being added more frequently into webpages, thus making the code more complex.… Continue Reading

2015-05-29 12:36:14-04

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When Google implements SERP changes and algorithm updates, they usually don't like to make a big fuss about it. In fact, 9 out of 10 times there is no notice or announcement whatsoever. So when Google does make announcement, like they did recently, internet marketers tend to pay attention.

In response to some significant fluctuations in rankings starting in early May, Google let the cat out of the bag that "there had been a change to the core algorithm relating to how 'quality signals’ work when measuring content quality."

This startling announcement did two things: 1) it confirmed that SERP changes are indeed in motion right now; and 2) it revealed that the update is not Panda algorithm-related as most SEOs thought.… Continue Reading

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