Some Thoughts about Keywords

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Some Thoughts about Keywords 2012-11-09 16:47:38-05 Anyone with a cursory knowledge about search engine optimization and web copywriting understands the importance of keywords. These terms are what searchers in Google, Bing and elsewhere use to locate products, services or answers to their questions. If you're working to build your business' position in the search engines, you've likely come across countless articles [...] Read more... New Disavow Links Tool from Google Causes Much Alarm among SEO Professionals 2012-11-16 12:11:47-05 Last month at the Pubcon conference in Las Vegas, Google's spam chief Matt Cutts announced the creation of a new tool to disavow links. When news of this tool was released, many a search engine optimization firm jumped in alarm as to how this would affect their hard fought gains in the search engines. First [...] Read more... Happy Thanksgiving, Turkey Day, Feast Day 2012-11-21 11:23:11-05 Well, tomorrow is the fourth Thursday in November, or rather the day we gather with friends and family to give thanks. All of us here at SEO Advantage want to wish our customers and readers a joyous and Happy Thanksgiving. Whether you're traveling several states away, or staying home, stay safe and check back with [...] Read more... SEO and PPC – Which is Better? 2012-11-30 11:51:34-05 Businesses just starting to wade into the waters of online marketing often ask which channel is better – should I focus on search engine optimization or pay-per-click advertising? Although they're displayed together on a search results page, organic search results and paid search marketing are quite different from each other. In Google, organic search results appear in the [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Filming an Interview Online – A Primer

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Filming an Interview Online – A Primer 2012-10-04 10:19:31-04 As we were breathing new life into our post on filming an interview, it became apparent that we didn't mention anything about interviewing online rather than in-person. All of our tips included in 9 Steps to Properly Filming an Interview consisted of how you should set up and conduct your interview in-person. Even though filming [...] Read more... URL Syntax and How It Can Dramatically Affect SEO 2012-10-12 15:55:41-04 While it may seem like a minor detail, we can't tell you how many times we've spotted bad URLs in a website…in fact, it's one of the first things that jump out at us when evaluating site from strictly the ability to be crawled and indexed. Search engines do in fact take time to crawl [...] Read more... 10 'On-Page' SEO Tactics You Should Avoid At All Costs – Part I 2012-10-22 09:59:40-04 Being penalized by the search engines for any tactics they deem against their guidelines can have dramatic consequences for not only your website's position in Google, but your business' bottom line as well. Each time Google releases a big update, it's not hard to find stories about sites/businesses losing revenues and laying off staff. The [...] Read more... 10 'On-Page' SEO Tactics You Should Avoid At All Costs – Part II 2012-10-29 16:45:24-04 Last Monday, we discussed how certain SEO tactics (a.k.a. "black-hat" SEO) can get your site into a whole heap of trouble, and how these penalties can have devastating consequences for your business' bottom line. We outlined the first 5 of these 'on-page' SEO tactics you should absolutely avoid. In the interest of your time, we [...] Read more... You can learn a lot from a little button: Part I – Top vs. Other 2012-11-06 16:41:16-05 I get a lot of phone calls from customers asking questions that are more easily answered by showing them where to find the right data. Walking the novice PPC customer through the AdWords interface every once in a while is a great idea because it gives them a certain amount of control over their advertising [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Fixing the 15 Most Common Business Blogging Mistakes – Part I

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Fixing the 15 Most Common Business Blogging Mistakes – Part I 2012-09-07 09:56:58-04 Anyone involved in marketing businesses online know the importance of blogging. Not only is blogging important from a search ranking perspective, it's also how you deliver timely content and connect with your audience to build that all important authority and trust. As far as your blog's visitors, the ultimate goal of course is to entice [...] Read more... Fixing the 15 Most Common Business Blogging Mistakes – Part II 2012-09-11 10:31:10-04 Last week, we explored some common business blogging mistakes as outlined in this ebook from Hubspot… 15 Business Blogging Mistakes – And Easy Fixes. There simply was too much information for just one post. So we're here to deliver the remaining 15 business blogging mistakes and things you can do to address them.  Continue reading [...] Read more... Joomla Fires A Shot Across the Bow of U.S.S. WordPress With J3 2012-09-18 10:27:26-04 Content Management Systems like WordPress and Joomla are giant beacons of success in the software world, proving that free (as in beer), open source software can compete with high-end web services and custom solutions. Over the last few years common wisdom has held that someone interested in blogging should use WordPress and the website owner [...] Read more... Understanding the Intent of Search Queries – EMI vs. EMQ 2012-09-21 11:28:52-04 In the early days of search engine optimization, all a site owner or SEO pro had to do was to use the exact phrases people were searching for in their copy. Simply include "keyphrase" in your page's URL, title, META tags and copy a sufficient number of times and your landing page would rank high. [...] Read more... 9 Steps to Properly Filming a Video Interview 2012-09-28 09:30:51-04 Since our original post 2 years ago on filming, online video has continued to grow exponentially. More and more people have easier access to the Internet – whether it's on a computer or a handheld device. Filming an interview is a great way to add video to your site. Not only does it provide great, [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Link Building in the Post-Penguin World – Guest Posting

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Link Building in the Post-Penguin World – Guest Posting 2012-08-08 18:24:16-04 Following one of the most wide sweeping Google algorithm updates, many webmasters and search engine optimization pros are wondering how they can build links that provide value yet do not result in a Google penalty. If you've been involved in building links to your site, you know that it's an arduous task to begin with. [...] Read more... New Google Update Seeks to Remove Copyright Violators from Search Results 2012-08-15 14:41:23-04 While slightly different in nature in how it's being implemented, Google's latest algorithmic update is following the same theme of its Penguin and Panda updates, which basically rewards sites that create the best, most informative content. Websites with poor content (i.e. stuffed with keywords) on the other hand are penalized and removed from the search [...] Read more... Is SEO and Usability Separable or Inseparable? 2012-08-23 12:27:32-04 As a search engine optimization company specializing in helping businesses dominate their respective industries online, we spend a lot of time considering what makes a website not only good, but stellar. Of course, we spend a good bit of this time evaluating the metrics (a.k.a. algorithm) Google and other search engines use to rank web [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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7 Common Misconceptions about Social Media

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 7 Common Misconceptions about Social Media 2012-07-18 10:35:57-04 Over the last few years, social media has become the new frontier in the online marketing world. Literally hundreds of how-to articles on how you can use social media to connect with prospective and existing customers populate the Internet. But like any technology that's relatively new, there are misconceptions and outright myths about social media. [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Why Mobile Sites Have to Be Simple

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Why Mobile Sites Have to Be Simple 2012-06-13 10:43:02-04 Just about every day, a new technological innovation hits the market – at least it seems to anyway. One area that's experienced rapid growth in recent years is mobile smartphone technology. These devices provide the capability to surf the web, check email and shoot/upload pictures and videos. Of course, there are probably 20 other features [...] Read more... Copywriting on Tight Deadlines – Telling your Story Part I 2012-06-25 09:59:06-04 On June 6th, I had the pleasure of watching a webinar produced by our friends at Marketing Experiments on writing landing pages (i.e. pages meant for direct conversions). The big theme of the hour-long presentation centered on writing under tight deadlines – something most of us who manage web sites and produce copy are well [...] Read more... Dear Reader: A Few More Days Please 2012-06-29 14:45:11-04 Well the end of the week is here and I know I promised part II of Copywriting on Tight Deadlines, which would be discussing how you can build a step-by-step framework for writing copy that follows general human though sequences. In part I, we discussed the general concepts behind story and it applies to landing [...] Read more... Copywriting on Tight Deadlines – Telling your Story Part II 2012-07-01 18:18:34-04 We're back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how human thoughts tend to organize. Understanding these principles is central to being able to craft clear, compelling landing page copy under tight deadlines. The [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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6 Basic Landing Page Optimization Techniques

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 6 Basic Landing Page Optimization Techniques 2012-02-07 17:48:41-05 In a broad sense, a landing page can be pretty much any webpage on your site. Taken literally, it's a page a person 'lands' on from another website or from a search engine results page. For example, if someone uses a very specific term on Google, they may land on an article in your knowledge [...] Read more... Mobile Smartphones and SEO 2012-02-21 10:21:35-05 You or someone you know in all likelihood owns a mobile smartphone (…like the I-Phone, Android or something similar) and accesses the Internet with it. These devices have grown by leaps and bounds in the last few years – projections are that one day, more people will access the Internet with a handheld device than [...] Read more... 6 Tools to Throw your Link Building into Overdrive 2012-03-06 13:19:51-05 Anyone whose worked on optimizing websites for the search engines knows about link building and how tedious, repetitive and time-consuming it can be – prospecting, researching, contacting and following-up can certainly drain away your day. We'd know – we've spent a few years working to get sites to the top of the search engines. Building [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Outlook for Search – Building High Rankings in 2012

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Outlook for Search – Building High Rankings in 2012 2012-01-05 19:31:35-05 Well, a New Year has passed and we bid farewell to 2011. It was certainly an exciting year, especially in search and online marketing which saw changes occur at wharp speed. Over the last few weeks of 2011, we took a break to assess the state of search engine optimization and where things were headed [...] Read more... Google and the Merging of Search and Social Media 2012-01-12 22:10:23-05 In our last post prognosticating what lies ahead for search in 2012, we explained how search engine optimization was going to be increasingly tied in with social media. It's commonly known in the search marketing world that Bing has partnerships with Facebook and Twitter and integrates them into relevant search results. Starting this week though, [...] Read more... Hooking your Readers – 7 Approaches to Great Headlines 2012-01-24 10:15:33-05 We spend a lot of time talking about content and its necessity. Your landing pages, site pages, blogs and knowledge center content are there to not only tell your story, inform and motivate readers, it's there to build search rankings as well. But search engine optimization and building search rankings go well beyond just keywords, [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Changes to Google Privacy Policy and Terms of Service

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Dear Google user, We're getting rid of over 60 different privacy policies across Google and replacing them with one that's a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google. We believe this stuff matters, so please take a few minutes to read our updated Privacy Policy and Terms of Service at http://www.google.com/policies. These changes will take effect on March 1, 2012.
One policy, one Google experience
Easy to work across Google Our new policy reflects a single product experience that does what you need, when you want it to. Whether you're reading an email that reminds you to schedule a family get-together or finding a favorite video that you want to share, we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls for with ease.		Tailored for you If you're signed into Google, we can do things like suggest search queries – or tailor your search results – based on the interests you've expressed in Google+, Gmail, and YouTube. We'll better understand which version of Pink or Jaguar you're searching for and get you those results faster.		Easy to share and collaborate When you post or create a document online, you often want others to see and contribute. By remembering the contact information of the people you want to share with, we make it easy for you to share in any Google product or service with minimal clicks and errors.
Protecting your privacy hasn't changed Our goal is to provide you with as much transparency and choice as possible, through products like Google Dashboard and Ads Preferences Manager, alongside other tools. Our privacy principles remain unchanged. And we'll never sell your personal information or share it without your permission (other than rare circumstances like valid legal requests).		Got questions? We've got answers. Visit our FAQ at http://www.google.com/policies/faq to read more about the changes. (We figured our users might have a question or twenty-two.)
Notice of Change March 1, 2012 is when the new Privacy Policy and Terms will come into effect. If you choose to keep using Google once the change occurs, you will be doing so under the new Privacy Policy and Terms of Service. Please do not reply to this email. Mail sent to this address cannot be answered. Also, never enter your Google Account password after following a link in an email or chat to an untrusted site. Instead, go directly to the site, such as mail.google.com or www.google.com/accounts. Google will never email you to ask for your password or other sensitive information.