SEARCH ENGINE OPTIMIZATION: Some Thoughts about Keywords

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Some Thoughts about Keywords

2012-11-09 16:47:38-05

Anyone with a cursory knowledge about search engine optimization and web copywriting understands the importance of keywords. These terms are what searchers in Google, Bing and elsewhere use to locate products, services or answers to their questions. If you're working to build your business' position in the search engines, you've likely come across countless articles [...]
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New Disavow Links Tool from Google Causes Much Alarm among SEO Professionals

2012-11-16 12:11:47-05

Last month at the Pubcon conference in Las Vegas, Google's spam chief Matt Cutts announced the creation of a new tool to disavow links. When news of this tool was released, many a search engine optimization firm jumped in alarm as to how this would affect their hard fought gains in the search engines. First [...]
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Happy Thanksgiving, Turkey Day, Feast Day

2012-11-21 11:23:11-05

Well, tomorrow is the fourth Thursday in November, or rather the day we gather with friends and family to give thanks. All of us here at SEO Advantage want to wish our customers and readers a joyous and Happy Thanksgiving. Whether you're traveling several states away, or staying home, stay safe and check back with [...]
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SEO and PPC – Which is Better?

2012-11-30 11:51:34-05

Businesses just starting to wade into the waters of online marketing often ask which channel is better – should I focus on search engine optimization or pay-per-click advertising? Although they're displayed together on a search results page, organic search results and paid search marketing are quite different from each other. In Google, organic search results appear in the [...]
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