  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
SEO-e Trivia – An Unlikely Partnership
| | 2015-07-03 09:27:50-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What was the result of a joint effort between search engines to let webmasters make XML URL lists to help crawl better? 
A. URL-XML generator B. XML search engine C. org (See answer below) One of the first collaborative efforts amongst search engines was Sitemaps.org. For Sitemaps.org, search engines joined forces to make it easier for webmasters to create XML lists of URLs. These lists make crawling through search engines much quicker and more efficient. This update was huge for internet search because it allowed users to receive the information they search for quicker and get more reliable results.… Continue Reading
Read more...
| Why You Shouldn't Press the DELETE Button on Your Website's Old Content
| | 2015-07-06 19:31:34-04 
The content on your website is important. As a webmaster, you definitely should update your content on a regular basis, but this doesn't mean it's always best to junk all of your outdated content. The content found on your website is actually much more important than just providing information to your visitors. Reasons to Keep Existing Content - If you've had your website for any length of time, then your content has already been indexed by search engines. In addition, you've likely already handled visitor traffic; therefore, your website has already been ranked by Google based on your SEO value. If you delete this indexed content, you will likely see a drop in rankings.
… Continue Reading
Read more...
| SEO Roundup (July 10, 2015): PPC, Lead Generation and the Evolution of SEO
| | 2015-07-10 17:02:25-04 
Welcome back to the semi-monthly SEO Roundup, powered by SEO Advantage. With so many headlines and advice articles circulating out there about internet marketing, we've taken it upon ourselves to occasionally cull through the flood of media to find a handful of the very best resources for our fellow SEOs and marketers. So without any more hoo-hah, here are 14 great links from the last couple weeks that you should definitely consider checking out: Search Engine Optimization - In case you forgot, it's summer now – which means you have no excuse for breaking eye contact with the computer screen every once in a while and going outside to enjoy the sunshine.
… Continue Reading
Read more...
| 6 Proven Ways to Attract Traffic to Your Website
| | 2015-07-13 07:05:00-04 
SEO, or search engine optimization, is a buzzword these days. Lots of people know what it means; however, fewer understand what it all entails. Unfortunately, there's not an Easy Button for boosting your website's traffic, but there are some relatively basic steps you can take to start moving in the right direction. If you are looking to increase traffic to your website (and who isn't, right?), then you may want consider employing or adjusting these six aspects: 1. Email Marketing Your first step towards increasing your traffic through email marketing is to make an email list so that you have an idea of the number of people you reach.… Continue Reading
Read more...
| SEO Basics I: Brought to You by the Letters A-J
| | 2015-07-27 11:15:25-04 
Novices to the world of search engine optimization, or SEO, can be overwhelmed by the new terminology they need to learn to be successful. Thankfully, Business 2 Community anticipated this language barrier and created an ABC list of some of the most common SEO terms and tips you need to know about. Here, in part one of our multi-blog series, we aim to share some of this essential SEO lingo with you and offer our own unique take on what you absolutely need know. See below for letters A through J: - Average Visit Time – how long your visitors spend on your website.
… Continue Reading
Read more...
| SEO-e Friday Trivia: RIP Keyword Stuffing
| | 2015-07-31 11:19:23-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.
Which Google update started the crackdown on keyword stuffing? A. Florida B. Georgia C. Texas (See answer below) During the infancy of the internet, copywriters and web marketers were known to do anything to have their websites noticed by the public. This included stuffing as many keywords into their copy as possible – even if it didn't make sense. The result of this left most web content messy, duplicated and spammy. By 2003, infuriated webmasters who were trying to ensure their products were noticed as well reached a breaking point because inferior content was still being ranked.… Continue Reading
Read more...
| About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA |
