  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
Press Releases: Why, Where and How
| | 2013-06-12 15:38:36-04 When it comes to press releases – as is true with any online marketing strategy – intent matters. If you're writing press releases solely for the links . . . well, I won't say that you are absolutely destined to fail, but you're starting yourself off with some roadblocks to success. On the other hand, if you understand why, where and how to properly implement your releases, you not only get links, but the links you get are high-value and organic, not to mention more likely to create genuine leads. Why write a press release? The answer to this one is pretty simple: you write a press release because something newsworthy has happened or will be happening in your company.… Continue Reading
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| Facebook Introduces Hashtags – Jumping on the Bandwagon or Brilliant Marketing?
| | 2013-06-13 10:14:22-04  Yesterday Facebook announced that they have finally decided to play nice with people who feel compelled to use hashtags. A hashtag, for those that are a little behind, provides a handy way for others to discover your content and provides a way for social media outlets to catalog topics and develop lists of topics that are “trending”. For instance, if you wanted to discuss web design in a Facebook post, and wanted other people to know how you feel about the topic you might use the hashtag #webdesign somewhere in your post.
Too little too late? Anyone who has ever used (or misused) hashtags on Twitter or Instagram knows how handy they can be to discover new people and new content.… Continue Reading
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| Long vs. Short Copy – A Classic Copywriter Dilemma
| | 2013-06-18 11:22:40-04  Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled "Long Copy vs. Short Copy – How Discovering the Optimal Length of a Webpage Produced a 220% Increase in Conversion"
You may have seen our reviews of ME's interesting webinars – see our past one on images vs. copy, and another on copywriting under tight deadlines. While I tend to focus on the copywriting webinars, the good folks at ME have a wealth of knowledge backed by exceptional, thorough testing. And I'm sure you'll agree that Dr. McGlaughlin's presentations are always engaging and especially insightful. With that said, I wanted to share the latest webinar I was able to catch – the main reason being it was probably the most interesting one for me thus far.… Continue Reading
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| About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
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