November Newsletter

November 2020

Hi Blog, Here are the recent highlights from the SEO Advantage search marketing blog and general industry news. SEO Quote of the Month SEO is like a resumé. You polish it so you have your best foot forward." – Matt Cutts, Google Content We Think You'll Love   Guest Blogging: What Is It & Is It Worth Your Time (& Money)? Creating awesome content and then giving it to another website might not sit right with you. But the benefits of guest blogging are compelling.   4 Types of Digital Content & How They Interact with Each Other The types of content in digital marketing range from paid media to owned media to shared media to earned media. Learn what they are and how they interact.   How to Keep Marketing: Tips for Hosting a Virtual Event Keeping your law firm's marketing and branding vibrant is a challenge during these COVID-19 times, but it can be done. Here are some tips for hosting a virtual event.   Stay Connected: Employee Communication Tips During COVID-19 As law firms continue the long slog of working remotely with the future up in the air, keeping connected is vital. Here are some communication tips during COVID-19.   4 Tips Dentists Can Use in Their Digital Marketing Dental marketing can seem like...well, pulling teeth. But it doesn't have to be. Start with these 4 digital marketing tips for dentists and you'll be fine.   How to Use PPC Profitably: Digital Marketing Tips for OB/GYNs A pay-per-click (PPC) campaign can be a great way to distinguish yourself in a competitive field. Follow these digital marketing tips for OB/GYNs to get started.   What Marketers Are Talking About How to Get More B2B Traffic and Leads With Content by Social Media Examiner 6 Ways to Build Brand Authority With Content Marketing by Moz Instagram Content Strategy: Creating Content That Draws Customers to You by Social Media Examiner 6 Content Writing Trends for 2021: An SEO Content Checklist for SMBs by Search Engine Journal 8 On-Page Optimization Techniques That Google Hates by Search Engine Journal The Mechanics of E-A-T: How Google Patents Can Help Explain How E-A-T Works by Search Engine Journal Don't Be a Link Builder: 7 Deadly Link Building Sins Y'all Are Committing by Search Engine Journal Sustainable Link Building: Increasing Your Chances of Getting Links by Moz Want to learn how you can get more from your online marketing? Talk to us today. Did someone forward you this? Subscribe to our blog updates. In addition to our blog at SEO-e.com, you can always drop us an email at info@seoadvantage.com or call 1-800-366-1639 if you have questions. SEO Advantage, Inc. is an online marketing/search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Visit www.seoadvantage.com.

 

3690 W Gandy Blvd. Suite 444
Tampa FL 33611
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October Newsletter

October 2020

Hi Blog, Here are the recent highlights from the SEO Advantage search marketing blog and general industry news. SEO Quote of the Month Good SEO starts with the ability to implement it. You can have the best content and technical optimization, but if it takes you one year to roll out changes, the battle is lost." – Kevin Indig Content We Think You'll Love   4 Types of Digital Content & How They Interact with Each Other The types of content in digital marketing range from paid media to owned media to shared media to earned media. Learn what they are and how they interact.   Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content An ebook can be a terrific way to generate new leads and deliver valuable information to your audience, but only if it's promoted in a comprehensive way.   Are Law Firms Recession-Proof? These Tips Will Get You Closer No industry can be completely immune to a broad economic downturn, but prudent steps can come closer to making your law firm recession-proof. Try these 3 tips.   Use Technology to Enhance Lawyer-Client Communication Even more than your ability to practice law, your skills at lawyer-client communication will define your success. Learn how to make the most of modern tools.   A Doctor's Best Practices for Responding to Negative Reviews Unhappy patients are an unfortunate reality and some of them vent their frustration online. Here's how a doctor can best respond to negative reviews.   Cost-Effective Marketing Strategies for a Small Medical Practice It's imperative to get the most from your money. Follow these marketing strategies for a small medical practice to stretch your dollars the farthest.   What Marketers Are Talking About 15 Tips That Will Improve Your Writing Today by Search Engine Journal Are Press Releases Still Good for SEO? by Search Engine Journal Link Building & Anchor Text: 3 Things You Need to Know by Search Engine Journal If You Want People to Actually See the Content You're Creating, Follow These Steps by Entrepreneur Is Your Social Media Content Attracting Leads? 4 Ways to Bolster Your Strategy by Entrepreneur How to Detect and Improve Underperforming Content: A Guide to Optimization by Moz How to Create a Useful and Well-Optimized FAQ Page by Moz How to Use User-Generated Content on Instagram by Social Media Examiner Google Launches Mini-Site of Holiday Marketing Resources by Search Engine Journal 2021 B2B Content Marketing: What Now? [New Research] by Content Marketing Institute Want to learn how you can get more from your online marketing? Talk to us today. Did someone forward you this? Subscribe to our blog updates. In addition to our blog at SEO-e.com, you can always drop us an email at info@seoadvantage.com or call 1-800-366-1639 if you have questions. SEO Advantage, Inc. is an online marketing/search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Visit www.seoadvantage.com.

3690 W Gandy Blvd. Suite 444
Tampa FL 33611
USA

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September Newsletter

September 2020

Hi Blog, Here are the recent highlights from the SEO Advantage search marketing blog and general industry news. SEO Quote of the Month Instead of focusing on the top results position, set goals based on the overall opportunities available on each SERP for your prime keywords." – Ann Smarty, Content Marketing Institute Content We Think You'll Love   4 Types of Digital Content & How They Interact with Each Other The types of content in digital marketing range from paid media to owned media to shared media to earned media. Learn what they are and how they interact.   Ebook Marketing Strategies & Promotion Ideas to Share Your Awesome Content An ebook can be a terrific way to generate new leads and deliver valuable information to your audience, but only if it's promoted in a comprehensive way.   The COVID-19 Impact on Law Firms & What It Means Going Forward Here's a concise summation of the COVID-19 impact on law firms, what changes are likely to have a lasting effect and what practice areas are hurting the most.   Competitor Analysis Benefits for Law Firms & How to Get Them Understanding the competition is important in the dog-eat-dog world of the legal profession. Learn how to obtain and leverage competitor analysis benefits.   6 Common Elements that Define Medical Digital Marketing A strong marketing presence in cyberspace is essential in today's world. But what exactly is medical digital marketing? Start with these 6 elements.   Building Doctor-Patient Relationship Trust Online: How To Do It The relationship people have with their physician is delicate and building doctor-patient relationship trust is a process. Here's how to get it started online.   What Marketers Are Talking About 3 Social Media Hacks to Help Your Content Go Viral by Entrepreneur Anatomy of a Powerful Content Marketing Funnel [SEMrush Survey Stats] by Search Engine Journal Shorter Content Earns the Most Backlinks, Study Says by Search Engine Journal 17 Untapped Ways to Find New Content Ideas by Backlino 8 Habits You Should Have for Quality Content Marketing by Content Marketing Institute How to Use HARO for Content Marketing and Not Just Link Building by Einstein Marketer How to Turn One Piece of Content into Multiple for SEO by Moz Link Building Explained by Craig Campbell WordPress 5.5.1 Fixes Millions of Broken Sites by Search Engine Journal 8 Silly But Harmful SEO Mistakes Even Professionals Make by Search Engine Journal Want to learn how you can get more from your online marketing? Talk to us today. Did someone forward you this? Subscribe to our blog updates. In addition to our blog at SEO-e.com, you can always drop us an email at info@seoadvantage.com or call 1-800-366-1639 if you have questions. SEO Advantage, Inc. is an online marketing/search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Visit www.seoadvantage.com.

3690 W Gandy Blvd. Suite 444
Tampa FL 33611
USA

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August Newsletter

August 2020

Hi Blog, Here are the recent highlights from the SEO Advantage search marketing blog and general industry news. SEO Quote of the Month Better content is outweighing more content." – Rand Fishkin Content We Think You'll Love   10 Google Analytics Performance Metrics That Really Matter for Content Marketers Amidst all the data Google Analytics offers, what are the numbers that matter most? Start with these 10 performance metrics to assess your content strategy.   Best Qualities To Look for When Hiring an SEO Company Digital marketing can resemble the Wild West—lots of opinionated consultants with varying degrees of credibility. Here are the qualities to look for when hiring an SEO company.   3 Key Takeaways from A Personal Injury Law Marketing Study An intensive study of personal injury law marketing revealed what works in SEO. Here are 3 action items that every firm can immediately move on.   Google Ads for Lawyers: Build Your Organic Foundation First Google ads for lawyers is a great marketing space, but your money will be wasted if you don't start with a strong foundation in organic search. Learn why.   What's Changed in COVID-19 Healthcare Marketing & How to Adjust The pandemic has forced significant changes in medical marketing. Learn about a study that describes decision-making in COVID-19 healthcare marketing.   Healthcare Hashtags: What They Are & How to Make Use of Them Social media isn't just for celebrities and causes. Learn how proper use of healthcare hashtags can lead medical pros to smart content from their peers.   Why Does My Website Need a Knowledge Center? Creating a high-quality knowledge center can boost traffic, rankings, and your content marketing ROI.   What Marketers Are Talking About Using Facebook Live to Quickly Create Content by Social Media Examiner How to Repurpose Audio and Video Content for Social Media: 5 Ways by Social Media Examiner The Real Short-Term and Long-Term Results of Content Marketing and Digital PR by Moz How Video Consumption is Changing in 2020 [New Research] by Hubspot 20 Places You Should Be Sharing Your Content by Search Engine Journal Google Suffers Massive Indexing Glitch by Search Engine Journal How to Integrate Content Marketing & SEO by Search Engine Journal Creative Diversification — More Hooks and Less Risk for Link Building by Moz How to Determine the Value of a Backlink by Search Engine Journal Want to learn how you can get more from your online marketing? Talk to us today. Did someone forward you this? Subscribe to our blog updates. In addition to our blog at SEO-e.com, you can always drop us an email at info@seoadvantage.com or call 1-800-366-1639 if you have questions. SEO Advantage, Inc. is an online marketing/search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Visit www.seoadvantage.com.

3690 W Gandy Blvd. Suite 444
Tampa FL 33611
USA

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