SEO-e Monthly Roundup - Nov. 2017 Edition

November 2017

Hi Blog, Here are the recent highlights from the SEO Advantage search marketing blog and general industry news. SEO quote of the month Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen Content we think you'll love Black Hat SEO vs. White Hat SEO: The Wild West of Search Engine Optimization Picture this opening scene: You slump into your desk chair after a brutal meeting. You need to bring in leads and you need them fast. You’ve heard ...  Why Fresh Content is an Essential Part of Law Firm Marketing Take a look at your legal blog (if you have one). When was the last post published? If your answer is anything other than “within the last week,” then you need to hear this message. We understand that marketing takes time, money and effort—three things that hard-working professionals like attorneys don’t like to waste. Writing and publishing high-quality...  3 Questions to Ask When Evaluating Your Legal SEO Company Searching for a decent search engine optimization company and a lawyer are very much alike—and since you’re a lawyer or work for a law firm, then you know a good attorney when you see one. Advertisements promise you the world, but since you’re smart you know that many of these can be deceiving. So if you already have an SEO provider, how do you decide...  How to Use Twitter as an Effective Medical Marketing Tool: 3 Easy Ideas For many people—try 310 million a month—Twitter is an important part of everyday life. Patients and professionals in the medical world are included in this group. Considering that Twitter makes it possible to get up-to-the-minute updates about everything from breaking news stories to trending topics, it makes perfect sense that medical experts...  The 3 C’s of Medical Marketing: Making Your Website Stand Out Have you ever considered the sheer number of websites that are currently active on the internet at this very moment? The number currently stands at more than half a billion sites. With so many active websites, how on earth do you make your medical practice’s website stand out from the crowd? These three C’s are a good start... 1. Consistent branding...  What marketers are talking about The New Age of SEO [Webinar] by HubSpot How Google AdWords (PPC) Does and Doesn't Affect Organic Results by Moz Should You Remove Low-Quality Or Thin Content Versus Improving It? Seeing The Forest Through The Trees by GSQi How Google Gives Us insight into Searcher Intent Through the Results by Moz Which of My Competitor's Keywords Should (& Shouldn't ) I Target? by Moz How to Build a Content Strategy to Boost SEO Growth by Moz Local SEO Holiday Checklist by Moz 7 Essential HTML Tags that Separate SEO Pros from the Rookies by Neil Patel Want to learn how you can get more from your online marketing? Talk to us today. Did someone forward you this? Subscribe to our blog updates. In addition to our blog at SEO-e.com, you can always drop us an email at info@seoadvantage.com or call 1-800-366-1639 if you have questions. SEO Advantage, Inc. is an online marketing/search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Visit www.seoadvantage.com.

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