  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
Directory Submission Dos and Don'ts
| | 2013-05-03 14:23:16-04 As with just about every SEO and online marketing method ever developed, the practice of directory submission has seen its share of controversy. Unsurprisingly, this controversy started with the black hats. The practice of directory submission developed organically the way things do when the internet hive mind is involved. People started making lists of their [...]
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| Don't be That Company on Facebook
| | 2013-05-21 12:54:52-04 When you receive a new follower on Facebook, you're being allowed into someone's social space. You have, in essence, been invited to the party. How you behave will dictate whether you are invited back next time, which in Facebook currency means whether your followers will stay followers, and whether they will interact with you and [...]
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| Penguin 4 (aka Penguin 2.0) is Now Live
| | 2013-05-22 21:11:14-04 In today’s episode of This Week in Google (episode # 199) Matt Cutts, the head of Google’s webspam department, announced that the latest spam-fighting algorithm update to Google – nicknamed Penguin 2.0 – would be going live “within the next few hours”. What the new penguin update means for everyone is not yet completely clear, but [...]
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| The Importance of Hiring the Right SEO Expert 200 Things Google Looks For When Ranking Your Page (Infographic)
| | 2013-06-03 15:34:33-04  Did you know that Google might rank your website lower than others if you don’t register your domain name for longer than a year? Were you aware that citing reference sources such as academic papers in your website might be considered by Google to be a sign of quality content? Has anyone ever told you that the main reason Google+ exists is to tie content together with its creator?
These are just three of the untold number of things Google considers when ranking your website, and the outstanding infographic below by Search Engine Journal lists 197 more. Because Google’s search algorithm is constantly changing to adapt to an ever-changing internet landscape, so to do the signals that Google looks for as indicators of a quality website.… Continue Reading
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| About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
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