3 Types of ‘Breadcrumbs’ – And Why You Should Include Them on Your Site

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 3 Types of 'Breadcrumbs' – And Why You Should Include Them on Your Site 2011-11-04 12:51:29-04 Breadcrumbs – and no I don't mean the ones you use when frying something – is a term I recently became re-acquainted with. While not an absolute critical part of your site's navigation, breadcrumbs can provide an alternative way for visitors to see where they are on your site. The term comes from the popular [...] Read more... Google + Now Open for Businesses and Brands 2011-11-14 10:18:54-05 In the last few months, we've been anxiously watching the rollout of Google +, the search giant's latest foray into the social networking world. Over the summer, it was unveiled to personal users but in the last week, it's been made available to businesses and brands. This is just the latest in a round of [...] Read more... Does Google Consider SEO to be Spam? 2011-11-21 09:59:46-05 One question that swirls around out there is whether SEO – short for search engine optimization – is considered to be spam by Google. A recent video from the head of Google's Webspam team, Matt Cutts, tries to answer this question. In short, no it isn't. According to Cutts, all SEO basically means is making [...] Read more... Preparing for the Mobile Revolution – Part I 2011-11-30 17:48:29-05 In all likelihood, you know someone with a mobile smartphone that's able to get online, send/receive emails and do all kinds of nifty things. Adoption rates for this technology are much greater than even PCs and the Internet was in the 90s. While that stat shocked me at first, it isn't entirely surprising once you [...] Read more... Preparing for the Mobile Revolution – Part II 2011-12-06 11:18:15-05 Simple things you can do to ensure you're reaching potential customers through mobile smartphones In our last post discussing mobile smartphones, we listed some astounding statistics on how rapid this technology is being adopted and how many users are projected to access the Internet through a smartphone in the coming years. Many of the facts [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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5 Ways to Really Speed-Up Your Page Load Times

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 5 Ways to Really Speed-Up Your Page Load Times 2011-10-11 19:19:48-04 It's been known for quite a while now that one of the factors Google uses to rank websites is page load time. Faster loading pages will generally rank higher than pages that load slowly, provided other factors like content and a crawlable site are the same. Fast loading pages aren't important for just web rankings [...] Read more... Partnership with SEO Advantage Yields Six-Fold Increase in Web Traffic 2011-10-18 10:45:39-04 Strategic partnerships between firms are one important way businesses grow market share and revenues – especially in today's troubled economy. One partnership our search engine marketing firm engaged in last year with gold bullion dealer Provident Metals has seen tremendous success. When we start working with a firm to grow their online presence and by [...] Read more... Reputation Management – Maintaining & Enhancing your Company's Good Name 2011-10-20 18:29:13-04 A good reputation can take years to develop, but can be lost in the blink of an eye. In today's fast-paced online world, negative press can spread like wildfire – and decimate your business in the process. This principle applies not only to online businesses, but brick & mortar outlets as well since many people [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Google + – What is it and how will it integrate into your marketing strategy?

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Google + – What is it and how will it integrate into your marketing strategy? 2011-09-09 15:46:16-04 Over the last couple of months, we've been tracking the rollout of Google's new social network, known as Google +.  Considered by many to be Google's response to Facebook, the new network has grown to over 20 million users in just the first few months of its existence. Even though Google + has already grown [...] Read more... 10 Most Common Web Design Mistakes 2011-09-16 16:37:57-04 From a usability perspective, the design of your site's web pages has to be easy for users to follow. One common rule we follow is the '7-second rule,' meaning your visitor has to be able to figure out what you're about and what you offer in 7 seconds or less. But once you've grabbed their [...] Read more... 3 Ways Social Media, SEO & Content Marketing Work Together 2011-09-23 10:09:24-04 From content marketing to content strategy to content creation, the theme of "content is king" rang strong at Content Marketing World 2011.   No matter which discipline of online marketing you stemmed from – design, SEO, writing, etc. – the content thread tied everyone together. One angle that had people abuzz came from thought leader Lee [...] Read more... Facebook Announces Revolutionary Changes – What Are They and How Will They Affect Businesses' Marketing? 2011-10-04 17:08:18-04 Since Facebook now has over 800 million users, the news of the company's announcement of major format changes blanketed the airwaves – both off and online. While some of these changes are relatively minor (i.e. different organization of news feeds), there are a few that will completely revolutionize how members use the social network and [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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New ‘+1’ Button from Google Now Available for Websites

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! New '+1' Button from Google Now Available for Websites 2011-08-05 16:54:23-04 Billed as a direct response to Facebook's 'Like' button, Google's +1 (…pronounced 'Plus one') button provides another opportunity for site visitors to share content they like. Including a +1 button on your site's pages not only opens another avenue for visitors to share your site socially, it carries certain SEO benefits as well. According to [...] Read more... Why Optimized Press Releases Still Matter in a Post Panda World 2011-08-10 18:06:02-04 Following Google's Panda update earlier this year, many syndication and content 'farm' websites experienced a sharp drop in rankings. Many press release distribution outlets like PRLog.com were hit pretty hard in this update. We've always extolled (…and still do) the value of generating a steady flow of press releases announcing news at your company – [...] Read more... Top 10 Ways to Connect your Customers with Good Content 2011-08-23 07:50:19-04 Content marketing and web copywriting serve as major pillars for connecting with customers online. Without it, your website will not only see poor search rankings, your business will look static to anyone visiting you online. Informative and timely content serves to answer questions, reduce doubts and works to assure customers that your business can fill [...] Read more... SEO and Social Media – What's their Relationship? 2011-08-31 11:55:10-04 Lately, I've been pondering an important issue many online marketers and search engine optimization pros find themselves having to think about more and more. That issue of course is the relationship between SEO and social media – should search engine optimization specialists worry about social media and vice versa? As you can imagine, much debate [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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3 Steps You Should Take Before Linking to another Site

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! 3 Steps You Should Take Before Linking to another Site 2011-07-12 21:08:48-04 Anyone in the business of optimizing websites for search engines knows the importance of links, which Google and other search engines view as a vote of confidence in your site. Aside from including unique, high-quality, relevant content on an easily crawlable website, link building is perhaps the most important task for building high search engine [...] Read more... How Minor Tweaks to Your Headlines Can Boost Conversions 2011-07-21 10:14:49-04 Recently, I had the pleasure of once again watching a webinar from Marketing Experiments, this time on headline optimization. The research firm, who also produces Marketing Sherpa, regularly shares their findings with online marketers to help us perfect our craft. For this webinar, the research team at Marketing Experiments focused on headlines. Headlines constitute the [...] Read more... Getting Wisdom from the True Masters of Social Media 2011-07-29 17:16:59-04 Understanding how to use social media to your best advantage requires not only a big investment in time, but lots of reading, watching and testing. As social media marketers, we're naturally always looking for who is doing things right…considering how new social media is, finding the big success stories and seeing how you can apply [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Florida Web Writers Attend National Content Development Conference

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Florida Web Writers Attend National Content Development Conference 2011-06-10 18:51:13-04 A few weeks ago, ConFab 2011 took place in Minneapolis. This annual conference organized by Brain Trust brings together the best and brightest web writers and content developers online today. Debbie Williams of Sprout Content made the journey all the way from Florida to ConFab and without fail, came away feeling enlightened and energized to [...] Read more... Driving Higher Leads and Free Promotion for a Fraction of the Cost 2011-06-22 15:52:05-04 How companies can engage online followers and evaluate performance to build product awareness and a loyal following   In today's uncertain economy, many companies are looking for lower cost ways to reach new customers. Many traditional advertising venues like TV, print and radio – known as 'outbound marketing' – not only carry a high cost, [...] Read more... It's a Holiday – But We Don't Want You to Miss a Beat! 2011-07-03 12:00:56-04 Well we're halfway through 2011 and what an exciting year it's been thus far. We've been hard at work with numerous projects, one of which is our search marketing blog here at SEO-e.com. On this July 4th weekend, we're all rejoicing in a short break from the hustle and bustle of web marketing and search [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Making your Content Work for You in Better, More Valuable Ways

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Making your Content Work for You in Better, More Valuable Ways 2011-05-06 14:54:09-04 Fostering reader engagement through social media and on your site itself works together to transform content from a simple means to building rankings into increased conversions and revenue From reading our web marketing blog and other resources on building search rankings, unique content is one of the major pillars to successfully harnessing online marketing channels. [...] Read more... SEO Advantage Once Again Makes Top Content List 2011-05-17 17:45:35-04 Once again, we're proud to say SEO Advantage has placed 4th among the top content creation firms in the land. We're very proud to have been recognized once again by TopSeos, an independent search engine marketing review firm. Businesses looking for expert search engine optimization and online marketing services turn to TopSeos for unvarnished opinion [...] Read more... Sorry For the Delay…Need a Little More Time 2011-05-20 23:02:38-04 In our brief post the other day, I mentioned how we would be delving into a pretty extensive topic – social media. Specifically, we were going to provide a brief review of a webinar from HubSpot on turning prospects into brand 'evangelists' through social media channels like Facebook, Twitter, LinkedIn and others. I'm afraid to [...] Read more... 4 Ways to Use Twitter to Improve Your Search Rankings 2011-05-27 19:32:59-04 I know this isn't what we promised we would have for you, or loyal readers. We've been really busy with our projects lately and seem to have lost track of time. Despite this, we thought some of these tips regarding Twitter would be a good substitute for now. As you know from prior posts on [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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A Quick Update on the Google Panda (=?UTF-8?B?4oCmSSBNZWFuIEZhcm1lcg==?=) Update

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! A Quick Update on the Google Panda (…I Mean Farmer) Update 2011-04-08 16:20:21-04 As you know from previous reports, Google recently did a major update to its algorithm. Many sites in the U.S. were affected and noticed as much as a 50% decline in U.S. based traffic. With that said, you should have seen some activity (…or inactivity rather) in site traffic to warrant concern. I'll be back Monday to [...] Read more... 7 Things Google's Farmer Update Penalized Sites For – and What You Can Do About It 2011-04-12 19:54:28-04 As promised (…a little later than I first said, sorry), here's an overview of what Google penalized sites for in their Farmer (a.k.a. Panda) update. It's called 'Farmer' because many of the sites penalized were what many consider to be 'content farms.' Specifically and technically speaking, this particular update was algorithmic rather than manual in nature. [...] Read more... 34 Things You Must Do When Redesigning your Website 2011-04-21 15:36:35-04 Every so often, it's a good idea to give your organization's website a fresh new design. Doing so makes your company look active and dedicated to giving your customers the most advanced products and services. But considering the fact many websites contain hundreds, maybe even thousands of pages, it can be a daunting task regardless of [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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Google Panda Update Causes Some Sites to Lose Traffic, Revenues

Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month! Google Panda Update Causes Some Sites to Lose Traffic, Revenues 2011-03-08 08:35:27-05 Part of our philosophy behind optimizing websites for the search engines is based in the fact that higher search rankings generally lead to higher revenues if your other site elements are done right. Good SEO most certainly leads to higher rankings. How high also depends on the quality of content, usability and the industry/keywords you're optimizing [...] Read more... WordPress CMS – The Easiest Way to Build an Optimized Site 2011-03-14 19:08:36-04 It's almost amazing to think we've never talked about how our blogs are setup. You can find lots of information on SEO-e.com and our search engine optimization knowledge center on the power and importance of blogging. By setup, I mean the actual infrastructure we use to post things to SEO-e and other blogs we handle. WordPress is [...] Read more... See If You're Site Has Been Affected by Google's Panda Update 2011-03-18 16:35:54-04 Google Webmaster is a valuable asset for any online marketer. It allows you to access a plethora of data regarding your website's rankings, visits, bounce rates and other important metrics for determining how well your SEO efforts are paying off. As you know from our post on March 4th, Google recently updated its algorithm to weed [...] Read more... Harnessing LinkedIn to Market your Business Online 2011-03-25 11:11:12-04 By now, it's likely you've heard of the 'Facebook for professionals'…LinkedIn itself has seen tremendous growth over the last 2-3 years…with over 80 million users, it's seen by many professionals as a useful tool to find a job, find workers and even market a business. Consisting mostly of business-to-business (B2B) type firms, LinkedIn is also increasingly [...] Read more... Latent Semantic Indexing and Keywords – A New Way to Look at Copy 2011-04-01 13:18:01-04 Recently I learned about a new way to look at keywords… a way that, in one sense, means treating them as almost an afterthought in a way. Now of course we all understand how people use keywords on Google and even some social media channels to find things they're looking for. Say for example you're in Florida [...] Read more...   Read all the latest blog articles   About SEO Advantage SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.   Connect with us! Facebook.seoadvantage.com Twitter.seoadvantage.com LinkedIn.seoadvantage.com 4644 West Gandy Blvd., Suite 4-444, Tampa, FL 33611 USA

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