SEARCH ENGINE OPTIMIZATION: Press Releases: Why, Where and How

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Press Releases: Why, Where and How

2013-06-12 15:38:36-04

When it comes to press releases – as is true with any online marketing strategy – intent matters. If you're writing press releases solely for the links . . . well, I won't say that you are absolutely destined to fail, but you're starting yourself off with some roadblocks to success. On the other hand, if you understand why, where and how to properly implement your releases, you not only get links, but the links you get are high-value and organic, not to mention more likely to create genuine leads.

Why write a press release?

The answer to this one is pretty simple: you write a press release because something newsworthy has happened or will be happening in your company.… Continue Reading

2013-06-13 10:14:22-04

Yesterday Facebook announced that they have finally decided to play nice with people who feel compelled to use hashtags. A hashtag, for those that are a little behind, provides a handy way for others to discover your content and provides a way for social media outlets to catalog topics and develop lists of topics that are “trending”. For instance, if you wanted to discuss web design in a Facebook post, and wanted other people to know how you feel about the topic you might use the hashtag #webdesign somewhere in your post.

Too little too late?

Anyone who has ever used (or misused) hashtags on Twitter or Instagram knows how handy they can be to discover new people and new content.… Continue Reading

2013-06-18 11:22:40-04

Recently, I had the pleasure of watching a webinar from Marketing Experiments (ME) entitled "Long Copy vs. Short Copy – How Discovering the Optimal Length of a Webpage Produced a 220% Increase in Conversion"

You may have seen our reviews of ME's interesting webinars – see our past one on images vs. copy, and another on copywriting under tight deadlines. While I tend to focus on the copywriting webinars, the good folks at ME have a wealth of knowledge backed by exceptional, thorough testing. And I'm sure you'll agree that Dr. McGlaughlin's presentations are always engaging and especially insightful.

With that said, I wanted to share the latest webinar I was able to catch – the main reason being it was probably the most interesting one for me thus far.… Continue Reading

2013-06-24 11:29:44-04

The following is a guest post by Daniel Burstein, Director of Editorial Content for MECLABS.

If you're working to optimize your search engine ranking, there are many technical ranking factors you have to understand – fun stuff like page loading speed and latent semantic indexing.

To use a hackneyed metaphor, this is the brains of SEO.

But the red-blooded heart powering successful SEO is content. After all, the search engines really only care about you getting the brainy stuff right because it helps them find good, relevant content to show their users. Perhaps that's why, through research we've conducted at MarketingSherpa, your peers told us that creating content is the most-effective SEO tactic.… Continue Reading

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SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.