SEARCH ENGINE OPTIMIZATION: Shocking Revelations of a Copywriter

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Shocking Revelations of a Copywriter

2013-07-11 12:47:58-04

As a professed Luddite, I have resisted most forms of new technology. I don't have a smart phone, I have been on Facebook less than six months and been texting for less than a year now, and my first thought when wondering about something is certainly not "Google it."

Times change, and life with it! My new job title is web copywriter. I feel as if I have plunged into a foreign world. I don't mind revealing I was surprised by the intricacies of writing for the web even though I teach adults the basics of grammar and sentence structure for Writing, and the concepts of tone and audience for Reading Comprehension.… Continue Reading

2013-07-17 15:34:33-04

When you first start researching search engine optimization companies, the information can seem a bit overwhelming, particularly if you're completely new to online marketing. The situation is made worse by the fact that some SEO firms want your business so badly that they will embellish their expertise or leave out important details just to get you to sign a contract.

We often take on clients who have been burned by these types of SEO companies, and we always ask what issues caused them to leave their previous firm. Here are the top five things we hear, and how you can avoid falling into these traps.… Continue Reading

2013-07-26 12:52:24-04

This is Part I of our series exploring the impact of YouTube and how you can leverage it to its full potential. Check back for Part II in a few days for more…

Before we dive into all the details, we urge you to take a moment and think about your own web usage. With connection speeds light years ahead of where they were a decade ago, most of us watch a considerable amount of video through YouTube and other outlets.

The more technically savvy among us even use subscription services like Netflix or Amazon Prime to watch our favorite movies and TV shows.… Continue Reading

2013-07-26 12:52:24-04

This is Part I of our series exploring the impact of YouTube and how you can leverage it to its full potential. Check back for Part II in a few days for more…

The more technically savvy among us even use subscription services like Netflix or Amazon Prime to watch our favorite movies and TV shows.… Continue Reading

2013-07-30 13:58:59-04

Lots going on in the world of search this week! Here are the stories we’re watching from the SEO blogosphere:

Google Wants You to Use Nofollow in Press Release Links

Google’s latest changes to their link scheme guidelines made headlines Friday, and continues to be in the news this week, as SEOs are digesting the fact that links using optimized anchor text within press releases should be nofollowed.

The move is hardly surprising. We’ve talked repeatedly over the years, both here on our own blog and elsewhere, about what merits a press release and what doesn’t, and we’ve continually cautioned our own clients against using the press release format for blatant advertising.… Continue Reading

2013-08-02 09:43:36-04

Last week, we discussed how YouTube videos have become an integral part of web, and that businesses who don't promote video content through YouTube could be missing out on an opportunity to reach a very large audience.

As we said before, YouTube gets more views in one hour than 10 Super Bowls put together!!

With that in mind, we went on to explain the most critical element of optimizing your YouTube videos for maximum search rankings and viewership – keywords.

Read Part I to learn more about how and why keywords are so invaluable, and the different places you need to be sure you've optimized.… Continue Reading

2013-08-03 14:54:03-04

$15 might sound like a small price to pay for the exposure you get when you buy 1,000 “likes” on Facebook, but is it really worth it? This article from The Guardian features a company in India that pays employees to log in with any of their 15,000 fake Facebook accounts and click the “Like” button on a customer’s post or page. What many companies don’t realize, however, is that paying for Likes can be compared to buying customer reviews, which is illegal in the U.S.

“There’s a real desire amongst many companies to boost their profile on social media, and find other customers as well as a result,” said Graham Cluley, an independent security consultant.
… Continue Reading

SEO Roundup: August 5, 2013

2013-08-05 13:26:57-04

The news from last week regarding links in press releases continues to reverberate, but a brief trip around the SERPS shows that some SEOs and businesses are simply following the letter of the guidelines without honoring the intent. Do a few SEO-related Google news searches and you’ll see folks using nofollow, but they are still doing so on releases with no real informational value. Following Google’s guidelines is a great start, but blatant advertising disguised as newsworthy information is still the stock-in-trade for some, it seems.

Elsewhere in Online Marketing

Now let’s take a look at what else has been going on in the world of SEO and online marketing recently.… Continue Reading

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SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.