SEARCH ENGINE OPTIMIZATION: SEO Roundup: August 14, 2013

Dear blog readers,

Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!

SEO Roundup: August 14, 2013

2013-08-14 14:17:54-04

We’ve seen tons of great guides and articles around the SEOsphere this past week, but one of our favorites has to be this fantastic visual guide from the folks over at Moz. It’s full of useful information and colorful, easy-to-read visuals detailing exactly what it takes to build a great page.

It’s a long read, but well worth the time. Not only does it give valuable information for SEO professionals, it also gives clients insight into the many factors that go into successful online marketing.

Of course, that’s not all that’s going on this week. Check out what we found elsewhere in SEO and online marketing .… Continue Reading

SEO Roundup: August 21, 2013

2013-08-21 14:24:46-04

Probably the most useful thing on the online marketing landscape this week is this morning's post from Google Webmaster Help offering answers to some frequently asked questions about rel=author. If you're implementing authorship on your business's website and/or blog, this is a must-read. If you aren't yet utilizing authorship, you'd better get on that. Regardless of the relationship Google+ may or may not have to search results, authorship adds authenticity and relatability to your brand, giving a human face to your businesses.

In other things Google, the new in-depth articles feature has been disseminating its way through the internet and the world of online marketing, and we're starting to learn more about how these featured links work.… Continue Reading

Overcoming Writer's Block for the Web

2013-08-27 11:15:53-04

Developing engaging and informative content for your website is the cornerstone of building consistently strong search rankings and a dedicated following. Whether it's a knowledge center article, blog post or landing page, you need to keep a steady stream of information going on to your site to accomplish these basic goals.

But what if you're struggling to come up with something to write about?

What if you just stare at that blank piece of paper, or in our increasingly digital world, that blank Word document and nothing comes to mind?

I must admit, the inspiration for this blog post came from my inability to come up with a good topic.

SEO Roundup: August 28, 2013

2013-08-28 16:11:48-04

Listen to the online marketing sphere for five minutes and chances are you’ll hear someone cry the death knell of SEO, which is why we absolutely love this new infographic from Media Bistro. It tackles all of the common reasons people give for believing SEO is dying, and then dissects them one by one, and it’s one of our favorite things online this week.

Here’s what else is happening in SEO and Online Marketing . . .

Copywriting:

Yesterday our own Nathan Williams shared some excellent tips on Overcoming Writer’s Block for the Web.
Meanwhile Search Engine Watch posted some helpful methods for writing great content.

2013-08-30 10:30:51-04

Small businesses may neglect SEO for a number of reasons, in most cases misguided. We've heard all the excuses over the years. None of them hold water, and all of them are problematic, because they can interfere with the long-term success of your website, and even your business as a whole.

If you've used any of these excuses to avoid optimizing your website for SEO, adding a blog or just widening your online footprint, keep reading to find out how you may be holding your business back in the long run.

1. I sell common products, so I can't offer unique content.

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SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.