SEARCH ENGINE OPTIMIZATION: Why Mobile Sites Have to Be Simple

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Why Mobile Sites Have to Be Simple

2012-06-13 10:43:02-04

Just about every day, a new technological innovation hits the market – at least it seems to anyway. One area that's experienced rapid growth in recent years is mobile smartphone technology. These devices provide the capability to surf the web, check email and shoot/upload pictures and videos. Of course, there are probably 20 other features [...]
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Copywriting on Tight Deadlines – Telling your Story Part I

2012-06-25 09:59:06-04

On June 6th, I had the pleasure of watching a webinar produced by our friends at Marketing Experiments on writing landing pages (i.e. pages meant for direct conversions). The big theme of the hour-long presentation centered on writing under tight deadlines – something most of us who manage web sites and produce copy are well [...]
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Dear Reader: A Few More Days Please

2012-06-29 14:45:11-04

Well the end of the week is here and I know I promised part II of Copywriting on Tight Deadlines, which would be discussing how you can build a step-by-step framework for writing copy that follows general human though sequences. In part I, we discussed the general concepts behind story and it applies to landing [...]
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Copywriting on Tight Deadlines – Telling your Story Part II

2012-07-01 18:18:34-04

We're back for part II of Copywriting on Tight Deadlines – just in time for the 4th of July!! In part I, we looked at the basis of story and how human thoughts tend to organize. Understanding these principles is central to being able to craft clear, compelling landing page copy under tight deadlines. The [...]
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