  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
Large Numbers of Followers Doesn't Always Mean More Benefits
| | 2010-10-08 12:53:01-04 It's easy to think a large number of followers is what you need on Facebook or Twitter for those efforts to be successful…you see a competitor who has 5 times the number of followers you do on Facebook and start thinking if you just double what they have, leads and revenue from Facebook will start [...]
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| Beware of Your Page's Primary Purpose When Writing Content
| | 2010-10-13 08:22:22-04 We all have many reasons to write content for our websites – or hire a content creation company to do it for us. Perhaps ranking for a certain long-tail keyword is the goal. Or the goal may be to fill a void in a certain subject area. Even more, content can also answer reader's questions or [...]
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| 5 Steps to Obtaining Organic Links through Blog Comments
| | 2010-10-14 17:53:57-04 Anyone who manages or owns a blog knows about comments and how many of them are simply spammers looking for links. After seeing so many "spammy" comments on your blog, it's hard to imagine you can earn legitimate organic links from commenting on other people's blog. Well in fact, you can if you do it right. If [...]
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| Test Headlines with the "Breath" Test
| | 2010-10-19 17:23:17-04 Web copywriters and bloggers like me constantly wonder if short or long headlines are better. We've been asking the question for years in the hopes of finding an arbitrary length for grabbing someone's attention and encouraging them to read farther, which is what headlines are supposed to do. In fact, there really isn't a set amount [...]
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| How Facebook Users Interact with Various Brands and Why
| | 2010-10-21 17:05:06-04 Understanding how social media users interact with a utility like Facebook takes some trial and error…much of this depends on your industry and the kinds of people on Facebook you're trying to target. A new study from ExactTarget, an email marketing firm, gives us some ideas on how Facebook members use the site and specifically, how [...]
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| 5 Tools You Can Use To Track Your Competition Online
| | 2010-10-26 10:46:02-04 If you're in a very competitive niche or industry, you likely have someone you're always vying for the top spot in the search engines with. A big part of remaining competitive online is effectively tracking your competition…watch what they do to maintain their position and perhaps match it so you don't lose ground to them. Staying [...]
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| Webinar Shows How Small Businesses Can Maximize Their Homepage's Value
| | 2010-10-28 15:22:20-04 I recently was finally able to take an hour and watch a webinar put together by our friends at Marketing Experiments. Originally airing on Sept. 1st, the webinar provided some great tips on optimizing a homepage to maximize conversions and revenues. Homepages are different than landing pages according to Dr. Flint McLaughlin, who says the homepage [...]
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| Eye-Tracking Studies Reveal Impact of Images on Web Pages
| | 2010-11-02 15:12:24-04 It's been a long held view that images on web pages help with customer retention and conversions. But new eye-tracking studies from usability expert Jakob Nielsen shows dramatic differences in the impact different types of images have. In short, users pay attention to photos and images containing relevant information while they tend to ignore images designed [...]
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| About SEO Advantage
SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.
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