SEARCH ENGINE OPTIMIZATION: SEO Roundup: November 7, 2013

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SEO Roundup: November 7, 2013

2013-11-07 09:00:07-05

Is your website ready for the holidays? With Thanksgiving coming up in a few weeks and the biggest shopping holiday of the year happening the next day, now is the time for eCommerce websites to harness that retail momentum.

If you’re still planning your holiday online marketing campaigns, here’s some help for you. The folks at Constant Contact have created an excellent Pinterest board full of ideas for ways small businesses can make the most of their holiday campaigns. For even more eCommerce-specific help, use the checklist at the end of this article to make sure you don’t miss any steps in your campaign.… Continue Reading

2013-11-12 13:22:09-05

Authorship was started by Google to eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors' work and at the same time, builds the authors' credibility online. The search engine displays author information in search results. Here is a Google shared screenshot of how an author's information appears in search results:

A content marketing plan and search engine optimization (SEO) is crucial to get your content ranked. Websites must deliver compelling content in different forms (product pages, blog posts, and more) that are formatted for search crawlers to achieve page ranking.… Continue Reading

SEO Roundup: November 14, 2013

2013-11-14 09:00:01-05

Let’s start this roundup off with some data you can use. Ipsos OTX has released the results of a survey on the types of websites users visit more frequently, and this article breaks down some of the data for us. Unsurprisingly, search engines are on top, with social media a close second. Blogs make an appearance closer to the bottom of the list than some might expect, but that’s likely because search engines and social media are how visitors get to blogs, so they are obviously going to rank higher.

Really what these numbers are telling us is to keep up the content marketing emphasis.… Continue Reading

2013-11-14 09:07:46-05

Authorship was created by Google in an effort eliminate spam and duplicate content. It helps search users receive quality content relevant to their search that is created by niche and industry authorities. Authorship protects authors' work and at the same time builds the authors' credibility online.

How Your Business Benefits from Google Authorship

Authorship is another tool you can use to drive traffic to your website and increase page ranking in search results.… Continue Reading

SEO Roundup: November 21, 2013

2013-11-21 09:30:10-05

In the midst of reading and gathering articles for this week’s roundup I ran across a case of plagiarism. I’m not talking about the obvious kind, like the scraping that one marketer recently discovered. This was a more insidious kind – the kind that won’t be caught by software, and the kind that some marketers seem able and willing to justify.

One marketer had written an original piece, while another blogger had published a blog post several days later that was simply a thinner, rephrased version of the first post. Blog #1 is a major industry player and a trusted source of SEO news and information.… Continue Reading

2013-11-26 08:44:57-05

Conversions – whether they involve purchasing a product or providing contact information – is the one metric pretty much everyone understands and is interested in. If you're working in the marketing department of a large company, conversions are likely the sole focus of your CEO and managers.

They hardly know what a click-through rate is, nor do they care…

What they want to know is how many people are purchasing, subscribing or otherwise becoming a lead.

Several elements have to coalesce in order for your sales landing pages to be successful – easy navigation, engaging design and copy are the top three that immediately come to mind.… Continue Reading

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