SEARCH ENGINE OPTIMIZATION: Brevity in Copywriting: How to Captivate an Audience by Writing Less

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Brevity in Copywriting: How to Captivate an Audience by Writing Less

2014-01-08 11:13:39-05

SEO expert joke A great copywriter knows how to trim the fat from any article to craft relevant, engaging content that wins an audience. Anyone can write huge chunks of content. A more challenging task is writing a piece that gets to the point and captures the readers' attention.

“I apologize for the length of this letter, but I didn’t have time to make it shorter,” Pascal

Chris Garrett recently wrote an article for Copyblogger Media titled ‘Are You Too Lazy to Write Less?’ It tackles the question of how long an article, blog post or landing page should be. His answer: “As long as necessary.… Continue Reading

2014-01-12 21:09:42-05

Responsive web design examples A revolution is taking place in how people access the Internet. Up until a few years ago, a PC was pretty much the only way. But as we enter 2014, the number of "mobile" devices that can access the Internet has grown tremendously.

In fact, sometime this year, it's projected that more smartphones and tablets will access the Internet than standard PCs. Also, sales for personal computers are declining, while sales for smartphones and tablets are increasing – 2012 was the first year of lower PC sales since '01.

We've spent a little time in prior posts discussing the importance of mobile capability, and how you need to at least consider it to ensure ALL visitors to your site have a seamless experience.… Continue Reading

2014-01-27 13:31:10-05

Online videos have become a very important tool for sharing information. When you consider that YouTube is the second-largest search engine (Google being the first), you realize the incredible reach your brand can have through social networking sites by using video.

Videos are also an effective marketing tool. Videos can help your blog or business be discovered and drive consumer engagement. You want your how-to, testimonial and other videos to be indexed on search engines to take advantage of the potential exposure of your video to millions of Web users.

If you're looking to introduce video content to your marketing campaigns, Google's "Introduction to Video Markup" video is a great resource.… Continue Reading

2014-01-28 10:08:31-05

Happy 2014 everyone! We survived the holidays a now we’re back to sifting through the SEO news and sharing our most interesting finds. Before we get back to the regular news next week, we have to acknowledge what every SEO and online marketing outlet writes about each December and January: predictions!

It’s a natural topic as we enter a new year, and it’s also natural that a lot of the predictions we see are pretty similar. Great minds think alike, so it’s not surprising we’d see trends here. Let’s take a look at the prediction articles by topic and see what the industry as a whole is saying about SEO and online marketing in 2014.… Continue Reading

2014-01-30 16:22:06-05

No matter the rock-solid content marketing strategy you have, chances are you sometimes feel creating content has become a chore.

When your creativity falls into a dead zone, luckily there are web tools that can help you regain creativity, workflow, and jumpstart your stalled content development.

I found a great article about idea generation written by Jason DeMers at Search Engine Watch. The article recommends web tools that can help any business owner or marketer generate ideas for good quality content.

Most marketers are familiar with Google’s Keyword Planner, Google Trends, and Google Webmaster Tools. Let’s look at other web tools that can help you discover, develop, and test content ideas:

1.… Continue Reading

2014-02-03 13:58:26-05

Despite the plethora of web tools and apps to make my life easier managing content and writing projects, I’ve spent years handwriting projects and notes in a daily planner. I know, I know, “get with the times, Julia.”

A fellow writer recently showed me her online editorial calendar. It’s a Google spreadsheet that she claims is effective for staying on top of content marketing. It improves time management, she said.

I tried her version of editorial calendar a couple of weeks ago. I like it, especially since it can be shared with contributing writers or team members.

In my quest to discover ways to use the calendar more effectively, I came across Spectate CEO Kat Liendgens’ article about editorial calendar best practices.… Continue Reading

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