SEARCH ENGINE OPTIMIZATION: 7 Simple Ways to Improve Ecommerce Conversion Rates

Tuesday, April 1, 2014

7 Simple Ways to Improve Ecommerce Conversion Rates

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7 Simple Ways to Improve Ecommerce Conversion Rates

2014-03-07 15:18:07-05

It’s a new year. Boosting your company web store’s conversion rate is surely on your list of resolutions. The smallest rate increase can make a big difference in sales and profitability. Jordan Lindberg at Practical Ecommerce has written a great article about easy and inexpensive ways to make conversion rate improvement with little effort.

Jordan describes a hypothetical web store that gets 10,000 visitors per month, with an average $100 sale, and a 3 percent conversion rate. In this equation, 10,000 visits net 300 orders and $30,000 in sales.

By improving the conversion rate to 3.5 percent, an additional 50 orders on the same number of visits and an extra $5,000 in sales per month would result, he says.… Continue Reading

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