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SEO Roundup: Google Targets Hacked Sites, Duplicate Content Issues Plague Webmasters, and More
| | 2015-10-09 16:16:56-04 
Brace yourself (yet again) for a series of Google algorithm changes that are aimed at "aggressively" going after hacked spam in its SERPs. According to the Google Webmaster blog: A huge amount of legitimate sites are hacked by spammers and used to engage in abusive behavior, such as malware download, promotion of traffic to low quality sites, porn, and marketing of counterfeit goods or illegal pharmaceutical drugs, etc.
Google revealed in 2013 that hacked sites were the second most frequent cause of manual actions taken by the company. Google seems to be dead set on preventing this ongoing problem, saying: We are aggressively targeting hacked spam in order to protect users and webmasters.
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| SEO-e Friday Trivia: Search Rank Algorithms
| | 2015-10-16 19:32:48-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. Among the terms below, which isn't an algorithm Microsoft uses for search ranking? 
A. Trustrank B. Poprank C. Ranknet (See answer below) Poprank and Ranknet are both terms Microsoft uses to describe rankings. Poprank, in particular, is used for ranking objects on the web, and Ranknet (in conjunction with fRank) is used when describing static rankings. Trustrank may sound familiar because it too is a term used for search rankings; however, Google and Yahoo are the ones who use it.… Continue Reading
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