  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
Google Search Results Warn Smartphone Users of Faulty Redirects
| | 2014-06-06 09:36:58-04  In today's competitive market, your website must be mobile optimized to stay ahead of competitors. Google Webmaster Trend Analyst Mariya Moeva wrote a blog article Wednesday warning webmasters that Google is now showing smartphone searchers when a website has a "faulty redirect" that sends the searcher to your home page, not the page they clicked on.
It happens because the website is not configured to handle smartphone requests. It sends users to its smartphone home page—which is termed a "faulty redirect." When smartphone users are redirected to a home page in U.S. search results, Google may note the result loud and clear—giving searchers the option to click "Try anyway," as shown: 
The warning may discourage smartphone searchers from clicking.… Continue Reading
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| SEO Roundup: June 13, 2014
| | 2014-06-13 13:00:45-04  The absolute best thing on the internet this week in SEO is this incredibly in-depth guide to Google Algorithms. The author calls it a cheat sheet, but as someone points out in the comments, it might as well be a textbook.
If you’re at all new to SEO, you must read it. If you’re an experienced veteran, you still must read it. The article covers every single thing we know about Panda, Penguin and Hummingbird, and explains it in a wonderfully straightforward manner. I’d wager there’s something new in there for each of us to learn. That’s not the only robust, useful content on the internet this week for online marketers, though.… Continue Reading
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| SEO Roundup: June 27, 2014
| | 2014-06-27 16:35:00-04 The big news in SEO and online marketing this week regards Google (doesn’t it always?) and their recent announcement that they’ll no longer be displaying authorship photos in SERPS. What does that mean for us? Depends on who you ask, but it’s safe to say that most of us are at the very least bummed about this development. Over at Moz, the discussion on the removal of authorship photos includes some important reminders. Namely, that authorship itself isn’t going anywhere, and its purpose – to help identify quality content by subject matter experts – remains the same. Meanwhile, the folks at LunaMetrics have posted a poll regarding how authorship photos affect search, and the discussion at Search Engine Land contains a lot of different perspectives on the change and authorship in general.… Continue Reading
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