  Dear blog readers, Welcome to your issue of the SEO Advantage newsletter. You'll find access to our articles covering the latest industry news as well as tips and knowledge you can put to use right away. As usual, we'd love to hear your thoughts. Just click through to comment, hit reply to email us, or call 1-800-366-1639 to speak to one of our online marketing specialists directly. And have a great month!
SEOe Trivia – Google Panda
| | 2015-03-06 07:00:34-05 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. What did Google set out to achieve with the release of Panda? A. Fix bugs from the previous update B. Preventing sites that have low quality content from getting high rankings C. Make it easier to streamline all of your Google accounts (See answer below) The main goal of Google's Panda update was to make sure that SEOs are raising the level of the content they publishing online. While link building is still an integral component of search engine optimization, providing site visitors with quality material to read is equally as important.… Continue Reading
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| SEO Roundup: March 13, 2015
| | 2015-03-13 08:00:47-04 
It was discovered this week that over a million WordPress websites using the popular SEO plugin Yoast are more vulnerable to hackers due to a critical security flaw. Developed by a Dutch website optimization company, the Yoast plugin is susceptible to cyber attackers looking to gain control over a site's database and add counterfeit administrative accounts—known as a blind SQL injection vulnerability. Search Engine Land and other news sites quickly sent out a warning, saying: "If you are on WordPress, there is a good chance you are using this Yoast plugin. To fix the issue, upgrade to version 1.7.4 immediately."
Yoast creators later announced that they have released a WordPress update for their plugin (both free and premium versions) that should automatically patch up the security hole; however, site admins are strongly encouraged to update as soon as possible if WordPress hasn't installed the update already.… Continue Reading
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| SEOe Trivia – Google Penguin
| | 2015-03-20 08:00:18-04 Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine. If your site took a hit after the introduction of Google Penguin, what do you need to do to recover? A. Rebuild your entire website B. Build links to increase trust and authority C. Ignore it; it's not your fault Google changed the algorithm (See answer below) Google's latest algorithm update, known as Google Penguin, was first announced way back in April 2012, yet it is still making waves in the SEO community. Google's main goal with Penguin was to decrease the rankings of websites in violation of Google's Webmaster Guidelines.… Continue Reading
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| SEO Roundup: March 27, 2015
| | 2015-03-27 08:00:50-04
To go along with the start of a new season and a new quarter, Google will soon be launching its new mobile-friendly ranking algorithm. Google made the announcement in a recent Webmaster Tools blog post, saying: Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
How big will the update impact search results? Let's just say it's not something businesses can afford to ignore.… Continue Reading
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