SEARCH ENGINE OPTIMIZATION: 4 SEO Tips to Ensure Your Website Survives Google Penguin

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4 SEO Tips to Ensure Your Website Survives Google Penguin

2015-04-02 08:00:39-04

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The release of Penguin showed that Google means business when it comes to ensuring that webmasters have a fundamental understanding of SEO. Without a basic SEO skill-set, your business runs the risk of being nailed repeatedly with lowered search rankings.

On the flipside, some experts say Penguin's release shows that Google no longer cares which color SEO hat you wear, as long as your business stays relevant. Whatever its purpose, Google Penguin is slated to play a major role the future of online search and you can bet there are more changes on the horizon.

Yes, penalties by Google are possible, but you don't have to be afraid to use SEO techniques—you just need to use them correctly.… Continue Reading

SEOe Trivia – Black Monday

2015-04-10 09:00:32-04

Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

What were the events of "Black Monday" in 1999?

A. Many websites disappeared when the AltaVista search engine began using a new algorithm, as well as ranking and indexing websites. B. The day after Thanksgiving that internet sales began. C. New Google update made searching faster.

(See answer below)

Before the popularity of Google, AltaVista—driven by 130 GB of RAM and a 500 GB hard drive—handled 13 million search queries a day. This made AltaVista not only the first searchable database up until 1998, but one of the most popular.… Continue Reading

2015-04-15 08:00:44-04

computer-security-ssl

Ensuring that your business's online data remains secure is of utmost importance. Ever since the infamous Target data breach in 2013 in which over 40 million customer credit and debit card numbers were stolen by hackers, companies are more on edge than ever about protecting sensitive information. Fortunately, security can be accomplished by using SSL.

What is SSL, you ask? SSL, or Secure Sockets Layer, is a connection encryption technology that works to make sure communications between web servers and web browsers stay private and secure. Once an SSL connection is created, all the data contained within will be private and confidential.… Continue Reading

SEO Roundup: April 17, 2015

2015-04-17 08:00:01-04

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Mobilegeddon. It's coming and it's inevitable. Are you ready?

Like a shiver that runs down your spine, the term "mobilegeddon" has been creeping into the all major SEO blogs and forums and describes the impending Google algorithm update that is expected to boost mobile-ready sites and punish websites who don't fall in line.

This move by the world's most popular search engine is seen as the "next step" into the future of online search according to the company. Seeing as almost 9 in 10 U.S. teens have access to some kind of mobile device, it's hard to argue otherwise. However, a recent crawl found that 40% of the top 25,000 websites are not mobile-friendly.… Continue Reading

SEOe Trivia – Inbound Marketing

2015-04-24 08:00:17-04

Welcome to SEO Advantage's Trivia feature Friday, where we discuss, dissect and comment on the internet and marketing, and how the two intertwine.

marketing-written-on-big-blackboard
What is Inbound Marketing?

A. When companies do their own marketing. B. Internal marketing that only the company sees. C. A way of attracting customers to a company by using blogs, SEO, social media and other marketing forms.

(See answer below)

Inbound marketing most often refers to activities which attract customers to visit a particular website. These techniques include using blogs, SEO, social media and other marketing forms. By comparison, outbound marketing involves such marketing methods as placing TV advertisements, telemarketing and other traditional forms of marketing.… Continue Reading

SEO Roundup: May 1, 2015

2015-05-01 09:00:07-04

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Since Google rolled out its new mobile friendly algorithm update on April 21, industry sites like SearchEngineLand, LunaMetrics and others have been pouring over pagerank data to see what kind of effect the feared "Mobilegeddon" actually had. So far, there hasn't been any significant changes. Not yet anyway.

"All mobile-unfriendly (labeled as No Mobile) websites had decreases in organic mobile sessions except for one, which remained constant," noted a LunaMetrics blogger. "However, the traffic drops were not armageddon-like for most."

Of course, it is still too early to tell how far the reaches of the mobile update will spread. In the meantime, make sure your site is mobile friendly to avoid a penalty.… Continue Reading

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SEO Advantage, Inc. is an online marketing /search engine optimization firm that helps businesses turn their web presence into a powerful revenue generation medium. Our clients enjoy dominance on Google, Yahoo and Bing through a suite of unique pay-for-performance search engine optimization and online marketing services implemented by a multidisciplinary team of SEO engineers, copywriters, and web designers. You'll find us referenced in books such as Writing Web-Based Advertising Copy to Get the Sale and the BusinessWeek bestseller The New Rules of Marketing & PR, as well as the popular ebook The Small Business Blogging Blueprint. Find out more today. Visit www.seo-advantage.com, call 1-800-366-1639 or email us here.